Resource Center

Expanding to Multiple Touchpoints

Type: Videos

Topic: Preference Mgmt

Topic: Zero Party Data

Implementing Preference Management: Centralizing Data

Type: Videos

Topic: Preference Mgmt

Tracking Results and Proving ROI

Type: Videos

Topic: Preference Mgmt

Topic: Zero Party Data

Definition of Preferences and the Collection Process

Type: Videos

Topic: Preference Mgmt

Topic: Zero Party Data

How Customers Reveal Preferences

Type: Videos

Topic: Preference Mgmt

Course-Correcting from Early Implementation

Type: Videos

Topic: Preference Mgmt

Conclusion

Type: Videos

Topic: Preference Mgmt

Design and Functionality of Collection Interfaces

Type: Videos

Topic: Preference Mgmt

From Implementation to Improvement

Type: Videos

Topic: Preference Mgmt

When Should You Collect Customer Preferences?

Type: Videos

Topic: Preference Mgmt

Topic: Zero Party Data

In A Flash: Micro-Moments Can Transform Brands Into Mind Readers

Type: Articles

Topic: Zero Party Data

Oracle Modern Marketing Experience

Type: Videos

Topic: Industry Testimonials

Defining and Applying Business Rules

Type: Videos

Topic: Preference Mgmt

ADT – Delivering The Right Message

Type: Videos

Topic: Industry Testimonials

ADT – Implementation Challenges

Type: Videos

Topic: Industry Testimonials

Comcast – Technology Challenges

Type: Videos

Topic: Industry Testimonials

Thompson Reuters – Why We Prioritized Preference Management

Type: Videos

Topic: Industry Testimonials

SiriusXM – Why We Needed a Preference Management Partner

Type: Videos

Topic: Industry Testimonials

Thompson Reuters – Implementation Challenges

Type: Videos

Topic: Industry Testimonials

Do You Know How to Drive Your ESP?

Type: Articles

Topic: Zero Party Data