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Original Article: The European Business Review. By Tom Fricano The way in which businesses communicate offers, promotions and other marketing messages is changing before our eyes. Consumers’ larger voice and increased power through social media has certainly been a key driver here, but changing regulations… Continue Reading
Original Article: TotalRetail. By Jeff Jarvis Consumers have a bigger voice today, enhanced by a plethora of information sources and endless opportunities to voice their opinion on social media. As a result, modern businesses and their marketing arms are realizing they need more customer-centric approaches that create more direct relationships through engagement and… Continue Reading
Summary Are you providing your customers the information and resources they want? If you are not collecting their explicitly-provided preferences, chances are you are missing the mark. This webinar will reveal the most appropriate moments along the customer journey to collect preferences and how to… Continue Reading