The Key to Customer Engagement: Consent, Preferences, and Zero-Party Data

pnadmin, Whitepapers September 29, 2017

Zero-Party Data

Implementing Preference Management: Centralizing Data

pnadmin, Videos October 4, 2017

Summary At the heart of effective preference management is the need for a central repository that connects all departments, units, and relevant applications within an organization. If information isn’t readily accessible across the enterprise, customers may feel frustrated and overlooked due to repeated issues, contradictions,… Continue Reading

How Customers Reveal Preferences

pnadmin, Videos October 4, 2017

Summary The concept of “progressive profiling” frames the data collection process as a progressive conversation, helping enterprises to better understand and plan for the nature of customer communications. Research shows that customers are more likely to reveal their preferences in iterative steps, influenced by their… Continue Reading

Design and Functionality of Collection Interfaces

pnadmin, Videos October 4, 2017

Summary The conversational model of preference collection focuses on providing convenient, timely, and branded experiences that align with the customer’s immediate priorities. For instance, a customer engaged in an online product warranty process is primarily concerned with that product and the seller’s support throughout its… Continue Reading

Analysis of Preference Collection and Management

pnadmin, Videos October 6, 2017

Summary To maximize the effectiveness of a preference management initiative, a company must first clearly understand its business goals and objectives, and establish key performance metrics. Without this foundational step, producing useful reports that demonstrate tangible ROI can be challenging. Many companies struggle to identify… Continue Reading

PossibleNOW Included in Independent Report on Top Emerging Technologies for B2C Marketers

pnadmin, Press May 18, 2017

Report lists enterprise preference management among new technologies marketers must adopt, lists PossibleNOW as a vendor Atlanta, Ga. – May 18, 2017 – PossibleNOW, the leading provider of customer engagement and enterprise preference management solutions, today announced its inclusion in a report on marketing technology by… Continue Reading

PossibleNOW Releases MyPreferences Interaction;

pnadmin, Press April 30, 2012

Provides Marketing Campaign Automation That Leverages Existing Customer Data Sets DULUTH, GA – April 30, 2012 – PossibleNOW, the leading provider of compliance and marketing solutions for multi-channel direct marketers, announces the release of MyPreferences® Interaction, an application for marketing automation. This is the second product… Continue Reading