Build Trust By Delivering Content Your Customers Really Want

pnadmin, Webinars June 22, 2020

Summary Are you providing your customers the information and resources they want? If you are not collecting their explicitly-provided preferences, chances are you are missing the mark. This webinar will reveal the most appropriate moments along the customer journey to collect preferences and how to… Continue Reading

Measuring the ROI of Listening to Your Customers

pnadmin, Articles September 10, 2018

At face value, listening to customers and honoring their preferences is obvious. Every business listens to their customers on some level and the outcomes are immediate and apparent. At the macro-level, the picture gets blurrier. This is the arena of enterprise preference management: the active… Continue Reading