5 Ways B2B Marketers Can Strengthen Customer Ties In Uncertain Times

pnadmin, Blog April 20, 2020

Article by Ernan RomanFeatured on CMO.com For many organizations, the coronavirus has altered the way people work—with the most obvious change, of course, coming in the form of closed offices and people working remotely. B2B firms are no exception. However, in these days of social… Continue Reading

The Key to Customer Engagement: Consent, Preferences, and Zero-Party Data

pnadmin, Whitepapers September 29, 2017

Introduction The consumer marketplace has become virtual. Instead of buying what they needed from what was physically available nearby, American consumers now purchase what they want from whomever they choose. Brands now speakdirectly to consumers, initiating relationships, and competing for sales. Indeed, the relationship between… Continue Reading