Gain Customer Trust and Modernize Your Marketing Through Proven Best Practices

pnadmin, Articles October 19, 2021

Original Article: The European Business Review. By Tom Fricano The way in which businesses communicate offers, promotions and other marketing messages is changing before our eyes. Consumers’ larger voice and increased power through social media has certainly been a key driver here, but changing regulations… Continue Reading

ROI of Zero Party Data: Building Customer Trust – Forrester Research

PossibleNOW, Webinars May 27, 2022

Summary: The Evolving Data Landscape and Rise of Zero-Party Data The webinar opens with an overview of the current privacy and personalization climate, highlighting the collapse of third-party cookies, increasing privacy regulations, and declining consumer trust. Stephanie Liu, a privacy analyst from Forrester, emphasizes that… Continue Reading

PossibleNOW Included in Independent Report on Preference Management, a Technology Cited as “Powerful,” “Underused”

pnadmin, Press November 18, 2015

Report recommends enterprises develop a preference management strategy, identify a vendor that can help them get started immediately Atlanta, Ga. – November 18, 2015 – PossibleNOW, the leading provider of customer engagement and enterprise preference management solutions, today announced its inclusion in a new report by… Continue Reading

PossibleNOW Included in Independent Report on Top Emerging Technologies for B2C Marketers

pnadmin, Press May 18, 2017

Report lists enterprise preference management among new technologies marketers must adopt, lists PossibleNOW as a vendor Atlanta, Ga. – May 18, 2017 – PossibleNOW, the leading provider of customer engagement and enterprise preference management solutions, today announced its inclusion in a report on marketing technology by… Continue Reading