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Yes, consumers have the right to revoke consent to receive automated calls or texts under the Telephone Consumer Protection Act (TCPA). The Federal Communications Commission (FCC) strengthened this right with new regulations that take effect in April 2025. The new rules explicitly allow consumers to revoke consent through… Continue Reading

The penalties for violating the Telephone Consumer Protection Act (TCPA) can be severe, ranging from substantial fines to long-term reputational damage. TCPA violations occur when companies send unsolicited communications, such as calls or texts, to consumers without obtaining proper consent. Each violation can result in… Continue Reading

The National Do Not Call Registry is a system created by the Federal Trade Commission (FTC) to help consumers reduce unwanted telemarketing calls. By adding their phone numbers—whether landline or mobile—individuals can limit sales calls from telemarketers. Once a number is registered, telemarketers have 31… Continue Reading

The Federal Do Not Call Registry is a system designed to protect consumers from unwanted telemarketing calls. Managed by the Federal Trade Commission (FTC), this registry allows individuals to add their phone numbers, both landline and mobile, to a list that telemarketers are required to… Continue Reading

Yes, the Telephone Consumer Protection Act (TCPA) applies to text messages. The TCPA regulates telemarketing communications, including calls and texts, to protect consumers from unwanted or intrusive contact. Specifically, it mandates that businesses obtain prior express consent before sending automated text messages to consumers. This… Continue Reading

Adding a number to the National Do Not Call Registry is a straightforward process. Consumers can visit donotcall.gov and register a home or mobile number. Alternatively, they can call 1-888-382-1222 from the number they wish to add. After registration, telemarketers have 31 days to remove the number… Continue Reading

Yes, consumers can register multiple phone numbers on the National Do Not Call Registry. Whether they have both a landline and mobile phone, or even multiple mobile numbers, all can be added to block unwanted telemarketing calls. The process is simple and free, providing protection… Continue Reading

No, registration to the National Do Not Call Registry does not expire. Once a customer’s phone number is added to the registry, it remains on the list unless they request its removal or the number is disconnected or reassigned. For businesses, this means that even… Continue Reading

Businesses can ethically collect zero-party data by being transparent about what data they collect and how they use it, allowing consumers to choose how they want to share their data, and implementing strong security measures to protect that data from being stolen or misused. Zero-party… Continue Reading

Zero-party data (ZPD) is information that customers intentionally and proactively share with a brand. This data includes preferences, purchase intentions, personal context, and how individuals want to be recognized by the brand. For example, a customer might share that their favorite product category is lace-less… Continue Reading