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TCPA Regulations and Compliance: Complete Guide
PossibleNOW, Blog
TCPA Policy Updates: Key Changes Telemarketers Must Know in 2025 Significant updates to the Telephone Consumer Protection Act (TCPA) among other regulations are set to take effect in 2025, introducing stricter regulations for telemarketers. These changes aim to tighten consent requirements and streamline revocation processes,… Continue Reading
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Defining Meaningful Metrics: 6 Soft KPIs to Measure Customer Preference Collection
PossibleNOW, Blog
Measuring metrics and data can be overwhelming and confusing. Have you ever had trouble deciding where to start? Do you remember our previous blog series 5 Key and Measurable Reasons to Adopt Preference Management? We discussed some hard KPIs that may be the initial motivator… Continue Reading
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Email Preference Center Best Practices
pnadmin, Blog
What Are Email Preference Centers? Email preference centers are a tool that can help your consumers decide how they want you to interact with them. Instead of just sending out emails on a regular timed basis, having a preference center allows customers to have more… Continue Reading
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The Basics of DNC Scrubbing: What Is a Do Not Call (DNC) Scrubber and Why Do You Need It?
PossibleNOW, Blog
What Is the Do Not Call (DNC) Registry? The Do Not Call Registry is a database of phone numbers and contact information maintained by the United States government’s Federal Trade Commission. The phone numbers on this registry have revoked consent to be contacted by companies… Continue Reading
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What is Consent Management, How it Works, & Why it’s Important for Data Compliance
pnadmin, Blog
Just a few years ago, companies could obtain and monetize their customers’ data in any way they wanted. But with the recent rollout of the California Consumer Privacy Act (CCPA) and Europe’s General Data Protection Regulation (GDPR), companies can no longer gather personal data without… Continue Reading
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What Is an Existing Business Relationship (EBR)?
PossibleNOW, Blog
An Existing Business Relationship (EBR) is a connection between a business and a consumer based on a prior transaction or inquiry, allowing certain exemptions from Do Not Call (DNC) regulations. Specifically, the Federal Trade Commission (FTC) and Federal Communications Commission (FCC) permit businesses to contact… Continue Reading
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What Are the Key Components of a Consent Management System?
PossibleNOW, Blog
A consent management system (CMS) is essential for businesses to capture, store, and manage customer consents efficiently and securely. Effective CMS solutions are equipped with features that simplify user consent collection, maintain accurate records, and offer seamless integration across platforms. A comprehensive CMS also provides… Continue Reading
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How Should Organizations Obtain Valid Consent from Users?
PossibleNOW, Blog
To obtain valid consent from users, organizations must provide clear, specific, and easily understandable consent requests. Consent must be informed, freely given, and easy to withdraw, adhering to regulations like the TCPA (Telephone Consumer Protection Act) and CCPA (California Consumer Privacy Act). Using an effective… Continue Reading
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Can Businesses Be Sued for Do Not Call Violations?
PossibleNOW, Blog
Yes, businesses can be sued for Do Not Call (DNC) violations, and such lawsuits can lead to significant fines and legal repercussions. Non-compliance with the Telephone Consumer Protection Act (TCPA) and Federal Trade Commission (FTC) Do Not Call regulations opens businesses to risks of hefty… Continue Reading
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Are There DNC Exemptions for B2B Calls?
PossibleNOW, Blog
Yes, Business-to-Business (B2B) calls are often treated differently under Do Not Call (DNC) regulations than Business-to-Consumer (B2C) calls. In most cases, the National DNC Registry rules primarily apply to B2C telemarketing, meaning that calls made to businesses generally fall outside of these restrictions. However, the… Continue Reading
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