DULUTH, GA – February 27, 2012 – PossibleNOW, the leading provider of compliance and preference management solutions for marketers, announces that they have integrated its new Wireless Consent Compliance Application into MyPreferences®. This capability helps marketers enable opt-in compliance across all marketing platforms and particularly with the new prior express written consent regulation from the Federal Communications Commission (FCC). The FCC now requires that a company obtain written consent from a consumer before delivering any type of advertisement or telemarketing call that uses an automatic telephone dialing system to any mobile device.
MyPreferences, a cloud-based enterprise preference management solution, consolidates the collection, management and reporting of consumer preferences from the entire enterprise into a centralized system that can work seamlessly with a company's Customer Relationship Management (CRM) system, campaign management solutions and marketing databases. MyPreferences is an evolution of PossibleNOW's flagship compliance and privacy management solution, DNCSolution®.
"Preference management and privacy compliance are tightly related. The Wireless Consent Compliance Application lets companies take advantage of its ability to memorialize and manage express opt-in consent across all marketing platforms," explains Scott Frey, President and CEO of PossibleNOW. "Too many companies downplay the importance of privacy compliance when it comes to preference management, but we built privacy compliance into MyPreferences from the very beginning. This new function extends its compliance capabilities by ensuring compliance with the new FCC regulation to obtain prior express written consent before making automated calls to cell phones."
Frey continues, "The Wireless Consent Compliance Application helps companies who perform lead collection on their web sites capture a valid written approval. The application helps meet the FCC requirement that explicit disclosure and consumer agreement are obtained to comply with the new prior express written consent standards. Even if the application determines that the phone number is a landline, the information can be captured and saved for later use to show an established business relationship with the consumer."
For more information about Interaction or the MyPreferences solution suite, please contact PossibleNOW at (800) 585-4888 or firstname.lastname@example.org.