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Federal telemarketing regulations, such as the Telephone Consumer Protection Act (TCPA) and the Telemarketing Sales Rule (TSR), establish baseline requirements for businesses engaging in telemarketing. However, these federal laws do not completely supersede state-level laws. Rather, state regulations can impose additional or stricter requirements, making… Continue Reading

Several states have their own laws and regulations specifically addressing text message marketing, in addition to federal rules like the Telephone Consumer Protection Act (TCPA). These laws may impose stricter requirements, such as additional consent provisions, specific disclosure mandates, or penalties for non-compliance. Below is… Continue Reading

Telemarketing laws in the United States vary by state, but businesses do not necessarily need to register in all 50 states. Federal regulations such as the Telephone Consumer Protection Act (TCPA) establish baseline requirements, while many states have additional rules that require telemarketers to register… Continue Reading

Customer trust is the cornerstone of collecting zero-party data. Since zero-party data is willingly shared by customers, it requires a foundation of trust built on transparency, value exchange, and respect for privacy. Without trust, customers are unlikely to share preferences, interests, or intentions, limiting a… Continue Reading

Yes, special compliance rules often apply during a state of emergency. Both federal and state regulations may impose unique requirements for businesses, particularly concerning marketing communications. For instance, the Federal Communications Commission (FCC) may enforce restrictions to protect consumers from predatory practices during emergencies. Similarly,… Continue Reading

View Post Yes, individuals have the right to revoke consent for marketing communications at any time. Under various global privacy laws, such as the GDPR and CCPA, individuals are empowered to withdraw their consent to receiving emails, texts, or other marketing messages. Once consent is… Continue Reading

Yes, businesses are required to obtain consent before engaging in direct response text marketing. Under regulations such as the Telephone Consumer Protection Act (TCPA), express written consent is mandatory for sending automated SMS messages to consumers and businesses. For organizations juggling compliance and marketing goals,… Continue Reading

Organizations should retain consent records for as long as necessary to demonstrate compliance with applicable privacy and marketing regulations. While specific retention periods vary depending on regional laws and internal policies, retaining accurate and accessible records is crucial to defending against regulatory audits or legal… Continue Reading

To comply with evolving privacy regulations, organizations need to implement clear policies for collecting, storing, and updating customer consents while regularly reviewing systems for compliance gaps. By doing so, businesses not only mitigate legal risks but also build customer trust by demonstrating respect for their… Continue Reading

View Post Yes, zero-party data can be used for targeted advertising, offering unparalleled precision without compromising privacy. Unlike third-party data, which is aggregated from external sources, zero-party data is willingly shared by customers themselves, including preferences, interests, and buying intentions. This data enables brands to… Continue Reading