Type: Blog
Topic: Do Not Call Solution
While utility companies are generally subject to regulations under The Telephone Consumer Protection Act (TCPA) for how they can communicate with consumers through phone calls and text messages, they may qualify for specific exemptions. Utility-related messages are exempt if they are strictly informational and non-promotional. For example, communications about outages, safety issues, or service updates often fall within TCPA exemptions.
To navigate TCPA rules while maintaining effective communication with customers, utility companies can leverage PossibleNOW’s Do Not Call solution. This platform helps utilities manage consent and keep their messages within legal boundaries, minimizing risks and protecting customer trust.
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The TCPA allows certain types of utility communications to bypass restrictions if they meet specific criteria:
Messages must be strictly informational and not include promotional content or marketing language.
Compliant Messages:
Non-Compliant Messages:
Non-compliance with TCPA regulations can result in steep financial penalties. Each violation incurs fines ranging from $500 to $1,500, depending on whether the breach is deemed willful. Class-action lawsuits can amplify these costs, often resulting in millions of dollars in settlements or judgments. For example, a utility company that sends promotional texts disguised as service updates could face severe legal and financial consequences.
Beyond monetary penalties, non-compliance can damage customer trust and reputation, making adherence to TCPA rules a critical priority.
Staying compliant with TCPA rules requires strategic planning and reliable tools. Here’s how utility companies can align their practices with regulations:
With the right tools and practices, utilities can maintain compliance while keeping customers informed and satisfied. PossibleNOW’s solutions offer a comprehensive framework to help utility companies manage their communications effectively while minimizing risk.
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PossibleNOW is the pioneer and leader in customer consent, preference, and regulatory compliance solutions. We leverage our MyPreferences technology, processes, and services to enable relevant, trusted, and compliant customer interactions. Our platform empowers the collection, centralization, and distribution of customer communication consent and preferences across the
enterprise. DNCSolution addresses Do Not Contact regulations such as TCPA, CAN-SPAM and CASL, allowing companies to adhere to DNC requirements, backed by our 100% compliance guarantee.
PossibleNOW’s strategic consultants take a holistic approach, leveraging years of experience when creating strategic roadmaps, planning technology deployments, and designing customer interfaces. PossibleNOW is purpose-built to help large, complex organizations improve customer experiences and loyalty while mitigating compliance risk.