How to Use a Multi-Channel Strategy to Manage DNC Compliance

Type: Blog
Topic: Do Not Call Solution

Outbound marketing compliance is complicated because every channel is regulated differently. The Telephone Consumer Protection Act (TCPA)  and the FTC’s Telemarketing Sales Rule (TSR) set strict requirements for calls and texts, while other laws such as the CAN-SPAM Act and state consumer protection statutes govern email. Each form of outreach has its own standards for consent, timing, and recordkeeping, which makes compliance difficult when organizations manage them separately. These gaps can erode consumer trust and create legal exposure that regulators aggressively pursue.

PossibleNOW provides a unified approach to multi-channel compliance. DNCSolution® delivers multi-channel DNC compliance across calls, texts, emails, and mail. MyPreferences® centralizes consent and preference management, while RegInfoHub provides real-time access to state and federal regulations.

Key strategies for building an effective multi-channel compliance program include:

• Centralizing suppression and consent data
• Integrating compliance across all communication channels
• Standardizing vendor and platform practices
• Automating opt-out handling
• Maintaining auditability and defensibility
• Conducting regular compliance audits

In the following sections, you’ll find information on:

What Can Go Wrong Without the Right Multi-Channel Strategy

When organizations lack a unified compliance approach, serious risks emerge:

• Inconsistent suppression lists can lead to contacting customers who opted out, creating regulatory violations.
• Costly fines and lawsuits are common. TCPA judgments can lead to multi-million-dollar settlements, and the TSR imposes steep penalties if companies violate strict rules around calling time, record-keeping, and honoring the National DNC list.
• Erosion of trust occurs when consumers continue to receive unwanted outreach after opting out.
• Operational inefficiencies increase as teams waste time managing fragmented compliance processes across disconnected platforms.

Key Strategies for Multi-Channel DNC Compliance

Centralize Suppression & Consent Data

A single suppression database is critical for consistency across channels. MyPreferences provides a Universal Consent Repository and integrates with DNCSolution to cross-check against National, State, Wireless, and internal DNC lists. This centralization supports both compliance and customer trust.

Integrate Compliance Across Channels

Every communication channel—phone, text, email, and mail—must respect the same suppression logic. DNCSolution enables high-volume scrubbing across all channels and connects directly into enterprise CRMs and marketing systems, reducing the risk of gaps in compliance.

Standardize Vendor and Platform Compliance

Third-party vendors and internal departments should all operate from the same compliance framework. PossibleNOW’s CompliancePoint provides advisory services to help organizations establish clear vendor requirements, including TSR and TCPA obligations.

Automate Opt-Out Handling

Opt-outs must be applied immediately across all channels. MyPreferences features a Propagation Engine that distributes opt-outs, preferences, and consents across communication hierarchies in real time, reducing manual effort and regulatory risk.

Maintain Auditability

To be defensible under regulatory review, organizations must track all compliance actions, from list scrubbing to consent capture. DNCSolution and MyPreferences offer comprehensive reporting and audit trails, helping companies demonstrate adherence to TCPA and TSR requirements.

Conduct Regular Compliance Audits

Cross-channel audits uncover mismatches such as a customer unsubscribing from SMS but still receiving phone calls. Compliance Advisory Services through CompliancePoint, PossibleNOW’s sister company, guide organizations through ongoing assessments to validate suppression flows and vendor compliance.

How PossibleNOW Simplifies Multi-Channel DNC Compliance

PossibleNOW has more than two decades of experience helping enterprises reduce compliance risk while improving customer engagement. Our solutions include:

• DNCSolution with a compliance guarantee, providing companies a defensible position if challenged.
• MyPreferences for managing consents and preferences at enterprise scale.
• RegInfoHub for ongoing visibility into changing state and federal regulations.
• CompliancePoint advisory services to strengthen risk management and vendor oversight.

When it comes to protecting your business from costly fines, regulatory scrutiny, and reputational damage, PossibleNOW is the trusted partner to rely on. Explore our Do Not Call solution today to reduce risk and protect your brand.

About PossibleNOW

PossibleNOW is the pioneer and leader in customer consent, preference, and regulatory compliance solutions. We leverage our MyPreferences technology, processes, and services to enable relevant, trusted, and compliant customer interactions. Our platform empowers the collection, centralization, and distribution of customer communication consent and preferences across the
enterprise. DNCSolution addresses Do Not Contact regulations such as TCPA, CAN-SPAM and CASL, allowing companies to adhere to DNC requirements, backed by our 100% compliance guarantee.

PossibleNOW’s strategic consultants take a holistic approach, leveraging years of experience when creating strategic roadmaps, planning technology deployments, and designing customer interfaces. PossibleNOW is purpose-built to help large, complex organizations improve customer experiences and loyalty while mitigating compliance risk.