The Future of Zero-Party Data Collection

PossibleNOW, Whitepapers

Forrester Research, a leading voice in marketing and customer experience technology, declared that “enterprise preference management builds customers’ trust by providing customers with meaningful marketing choices and some control over how a brand communicates with them.” With the emergence of global privacy regulations like GDPR… Continue Reading

Zero-Party Data ROI Improved Engagement Maturity

pnadmin, Whitepapers

Zero-Party Data

Interpreting Customer Data: Defining and Reporting on Key Performance Metrics

pnadmin, Whitepapers

Enterprise leaders reveal their approach to zero-party data

pnadmin, Whitepapers

As multi-channel marketing and personalization matures in an environment of increased regulation and consumer awareness regarding privacy and use of customer data, PossibleNOW commissioned a study to better understand how companies approach the implementation of systems, expertise, and policies to support the collection and maintenance… Continue Reading

Trust, Transparency, Control: The New Customer Imperatives

pnadmin, Whitepapers

DIY vs Buy? Consent & Preference Management

pnadmin, Whitepapers

Zero-Party Data

Zero-Party Data, Preferences and Consent: DIY vs Buy

pnadmin, Whitepapers

Zero-Party Data

ROI of Zero Party Data: Building Customer Trust – Forrester Research

PossibleNOW, Webinars

Summary: The Evolving Data Landscape and Rise of Zero-Party Data The webinar opens with an overview of the current privacy and personalization climate, highlighting the collapse of third-party cookies, increasing privacy regulations, and declining consumer trust. Stephanie Liu, a privacy analyst from Forrester, emphasizes that… Continue Reading

The Demise of 3rd Party Cookies: What Marketers Should Do Now!

PossibleNOW, Webinars

  Summary: Safari and Firefox browsers no longer support the use of 3rd party cookies and Google will phase out tracking cookies in 2023. Additionally, Apple and Facebook now allow users to choose whether to let companies trackthem. These changes and the growing demand for… Continue Reading

Build Trust By Delivering Content Your Customers Really Want

pnadmin, Webinars

Summary Are you providing your customers the information and resources they want? If you are not collecting their explicitly-provided preferences, chances are you are missing the mark. This webinar will reveal the most appropriate moments along the customer journey to collect preferences and how to… Continue Reading