Consent & Preference Collection Best Practices

pnadmin, Whitepapers

Defining Consent and Preference Data and the Collection Process Customer preference and consent data falls under the term “zero-party data,” which is defined as any personal insights, preferences, and profile data that a customer proactively and deliberately shares with a brand. Zero-party data like consent… Continue Reading

Trust, Transparency, Control: The New Customer Imperatives

pnadmin, Whitepapers

Zero-Party Data, Preferences and Consent: DIY vs Buy

pnadmin, Whitepapers

Zero-Party Data

Making the Case for Consent and Preference Management

pnadmin, Whitepapers

Establishing the Need for Consent and Preference Management Consumers around the globe are demanding personalization, privacy, and the power to control the conversation with the brands that serve them. For many CMOs and CTOs, the challenge is not in proving or establishing the need to… Continue Reading

The Demise of 3rd Party Cookies: What Marketers Should Do Now!

pnadmin, Webinars

   

CX Innovation – Execute Consent and Preference Management at Scale

pnadmin, Webinars

Summary The webinar on CX innovation and consent and preference management highlights the growing need for businesses to build customer trust while complying with expanding privacy regulations. Key strategies include understanding customer preferences, aligning internal objectives, assessing competition, and developing a structured roadmap. Companies must… Continue Reading

Build Trust By Delivering Content Your Customers Really Want

pnadmin, Webinars

   

Implementation of Consent and Preference Management

pnadmin, Whitepapers

Prepare for Success The management of customer zero-party data, including customer consents and preferences, typically represents a “crossover” initiative — one that begins as a marketing project, gains traction through IT, and finds valuable application in customer service and support. Moreover, in its aim to… Continue Reading

Measuring the ROI of Listening to Your Customers

pnadmin, Articles

At face value, listening to customers and honoring their preferences is obvious. Every business listens to their customers on some level and the outcomes are immediate and apparent. At the macro-level, the picture gets blurrier. This is the arena of enterprise preference management: the active… Continue Reading

How Should Consent & Preference Data Work with a Customer Data Platform

pnadmin, Videos

Summary Companies often inquire about the differences between Customer Data Platforms (CDPs) and Consent and Preference Management Platforms (CPMPs) and how they work together. A CDP acts like an orchestra conductor, harmonizing first-party customer data from various systems to create a comprehensive view of each… Continue Reading