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Zero-Party Data, Preferences and Consent: DIY vs Buy
pnadmin, Whitepapers
Zero-Party Data
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Making the Case for Consent and Preference Management
PossibleNOW, Whitepapers
Establishing the Need for Consent and Preference Management Consumers around the globe are demanding personalization, privacy, and the power to control the conversation with the brands that serve them. For many CMOs and CTOs, the challenge is not in proving or establishing the need to… Continue Reading
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Consent Requirements for Medicare/Medicaid Sector
pnadmin, Webinars
Summary The new CMS regulations introduce stricter compliance requirements for healthcare providers, focusing on improved patient care, transparency, and data security. Key changes include enhanced reporting standards, stricter penalties for non-compliance, and updated reimbursement models that prioritize value-based care. Providers must also implement advanced electronic… Continue Reading
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The Demise of 3rd Party Cookies: What Marketers Should Do Now!
PossibleNOW, Webinars
Summary: Safari and Firefox browsers no longer support the use of 3rd party cookies and Google will phase out tracking cookies in 2023. Additionally, Apple and Facebook now allow users to choose whether to let companies trackthem. These changes and the growing demand for… Continue Reading
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CX Innovation – Execute Consent and Preference Management at Scale
pnadmin, Webinars
Summary The webinar on CX innovation and consent and preference management highlights the growing need for businesses to build customer trust while complying with expanding privacy regulations. Key strategies include understanding customer preferences, aligning internal objectives, assessing competition, and developing a structured roadmap. Companies must… Continue Reading
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Implementation of Consent and Preference Management
pnadmin, Whitepapers
Prepare for Success The management of customer zero-party data, including customer consents and preferences, typically represents a “crossover” initiative — one that begins as a marketing project, gains traction through IT, and finds valuable application in customer service and support. Moreover, in its aim to… Continue Reading
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Does Your Company Focus on the Art or Science of Complying With GDPR Consent?
pnadmin, Articles
You’ve seen it before, the long form you must sign before participating in a potentially dangerous activity, the checkbox at the bottom of an end user agreement before you can use a new piece of software, the numerous documents that are part of every major… Continue Reading
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New Medicare Express Consent Requirements | CMS 2025 Final Rule
pnadmin, Videos
Summary Hi, I’m with the government, and I’m here to help—if your idea of help means dealing with yet another regulation related to capturing express written consent. There are now over 80 countries and dozens of states with privacy laws. The latest CMS 2025 rule… Continue Reading
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MyPreferences: Consent & Preference Management Platform
PossibleNOW, Videos
Summary Modern marketers struggle to build trust and deliver expected customer experiences, especially with the removal of third-party cookies. To meet rising expectations, businesses must collect explicit first-party data, ensure transparency, and give customers control over their data, as required by privacy regulations. This demands… Continue Reading
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How GDPR Impacts Marketing
pnadmin, Videos
Summary Marketers collect customer data for initiatives like sending promotions or campaigns. However, the General Data Protection Regulation (GDPR) impacts how this data can be used. Under GDPR, marketers need to consider the basis on which they are marketing, such as whether they are relying… Continue Reading
