Making The Case For Consent Management

pnadmin, Whitepapers

 

Consent & Preference Collection Best Practices

pnadmin, Whitepapers

Defining Consent and Preference Data and the Collection Process Customer preference and consent data falls under the term “zero-party data,” which is defined as any personal insights, preferences, and profile data that a customer proactively and deliberately shares with a brand. Zero-party data like consent… Continue Reading

Earning and Maintaining Customer Consent

pnadmin, Whitepapers

Introduction We now live in a new landscape of consumer privacy protection created by a regulation powerful enough to be felt around the world. Living with GDPR means learning about GDPR and creating new policies and procedures for consumer engagement. Before exploring strategies for earning… Continue Reading

DIY vs Buy? Consent & Preference Management

pnadmin, Whitepapers

Zero-Party Data

Zero-Party Data, Preferences and Consent: DIY vs Buy

pnadmin, Whitepapers

Zero-Party Data

Making the Case for Consent and Preference Management

pnadmin, Whitepapers

Establishing the Need for Consent and Preference Management Consumers around the globe are demanding personalization, privacy, and the power to control the conversation with the brands that serve them. For many CMOs and CTOs, the challenge is not in proving or establishing the need to… Continue Reading

Consent Requirements for Medicare/Medicaid Sector

pnadmin, Webinars

Summary The new CMS regulations introduce stricter compliance requirements for healthcare providers, focusing on improved patient care, transparency, and data security. Key changes include enhanced reporting standards, stricter penalties for non-compliance, and updated reimbursement models that prioritize value-based care. Providers must also implement advanced electronic… Continue Reading

The Demise of 3rd Party Cookies: What Marketers Should Do Now!

pnadmin, Webinars

   

CX Innovation – Execute Consent and Preference Management at Scale

pnadmin, Webinars

Summary The webinar on CX innovation and consent and preference management highlights the growing need for businesses to build customer trust while complying with expanding privacy regulations. Key strategies include understanding customer preferences, aligning internal objectives, assessing competition, and developing a structured roadmap. Companies must… Continue Reading

Implementation of Consent and Preference Management

pnadmin, Whitepapers

Prepare for Success The management of customer zero-party data, including customer consents and preferences, typically represents a “crossover” initiative — one that begins as a marketing project, gains traction through IT, and finds valuable application in customer service and support. Moreover, in its aim to… Continue Reading