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Compliance Must Be Part of Your Preference Strategy
Type: Videos
Topic: Preference Mgmt
Summary
Eric Holtzclaw, Chief Strategist for PossibleNOW, discusses preference management, emphasizing that it’s more than just allowing customers to change their communication preferences. Building a preference center is just the beginning. It’s crucial to understand the broader impact across the organization, ensuring all systems are updated with these preferences and their correct usage. Compliance is a critical component, as companies must adhere to various laws and requirements, which differ by country and region. Therefore, preference management should not only focus on collecting preferences but also on maintaining compliance with these regulations.
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