Type: Blog
Topic: Do Not Call Solution
Calling a reassigned number may seem like a minor oversight for marketing companies—but under the TCPA, it can lead to serious legal and financial consequences. When a phone number is reassigned to a new user, any prior consent tied to that number becomes invalid. If a telemarketer calls or texts that number without fresh consent from the new user, they may face costly penalties, even if they were unaware of the reassignment.
Key risks include:
PossibleNOW helps companies proactively reduce this risk. With a combination of consent capture, data hygiene, and phone number suppression tools, our Do Not Call solution integrates access to reassigned number checks and scrubs call lists against critical registries.
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To address the problem of reassigned numbers, the FCC created the Reassigned Numbers Database (RND). This resource allows businesses to check whether a number has been permanently disconnected and reassigned to a new user before placing a call or sending a text.
If a telemarketer (or their authorized agent) queries the RND and the database incorrectly reports that the number has not been reassigned, the caller may qualify for a safe harbor against TCPA liability. To benefit from this protection:
Failing to query the database—or relying on the wrong data source—can nullify this defense entirely.
To avoid calling reassigned numbers, telemarketing teams should:
A purpose-built compliance tool like DNCSolution® supports:
PossibleNOW’s TCPA compliance services are designed specifically for complex organizations navigating multi-channel outreach. Reduce exposure, protect your brand, and avoid costly missteps—talk to a PossibleNOW expert to explore how a compliance-first strategy can protect your outbound campaigns.
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PossibleNOW is the pioneer and leader in customer consent, preference, and regulatory compliance solutions. We leverage our MyPreferences technology, processes, and services to enable relevant, trusted, and compliant customer interactions. Our platform empowers the collection, centralization, and distribution of customer communication consent and preferences across the
enterprise. DNCSolution addresses Do Not Contact regulations such as TCPA, CAN-SPAM and CASL, allowing companies to adhere to DNC requirements, backed by our 100% compliance guarantee.
PossibleNOW’s strategic consultants take a holistic approach, leveraging years of experience when creating strategic roadmaps, planning technology deployments, and designing customer interfaces. PossibleNOW is purpose-built to help large, complex organizations improve custome