Type: Blog
Topic: Do Not Call Solution
The National Do Not Call Registry was created by the Federal Trade Commission (FTC) to give consumers a way to opt out of unsolicited telemarketing calls. For businesses that rely on outbound calls to drive leads or follow up with prospects, checking numbers against the DNC Registry is a legal obligation. Non-compliance can lead to steep fines and serious reputational damage.
If your organization makes outbound calls, here’s what you need to know—and do—to remain compliant.
In the following sections, you’ll find information on:
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To access the DNC Registry, your business must register with the FTC at their dedicated telemarketing portal. You’ll need to provide basic company information to receive a Subscription Account Number (SAN). This number is required for accessing and downloading DNC data.
Once you have a SAN, you must subscribe to specific area codes you plan to call. The first five area codes are free; additional ones require a fee. This subscription must be renewed every 12 months to maintain access.
Use your SAN to access and download the DNC Registry for the area codes you’ve subscribed to. Then, compare or “scrub” your internal call lists against the downloaded data. Scrubbing must be done at least every 31 days to remain compliant with FTC requirements.
While manual list checking is an option, it’s often inefficient and error-prone. Enterprise-grade platforms such as DNCSolution® streamline compliance by automating list scrubbing, flagging high-risk numbers, and identifying known TCPA litigators.
The DNC rules apply to a wide range of organizations, including:
There are a few exemptions—nonprofits, political organizations, and most B2B calls are not subject to federal DNC restrictions. However, calls to personal mobile numbers or in mixed-use contexts may still fall under scrutiny.
Manual DNC compliance is time-consuming, labor-intensive, and prone to error, especially in high-volume environments. PossibleNOW’s automated Do Not Call solution offers several advantages:
If your organization makes outbound calls, even occasionally, automating DNC compliance is one of the most effective ways to reduce legal exposure and improve operational efficiency.
Talk to us today to schedule a demo of DNCSolution® and find out how we can help protect your business.
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PossibleNOW is the pioneer and leader in customer consent, preference, and regulatory compliance solutions. We leverage our MyPreferences technology, processes, and services to enable relevant, trusted, and compliant customer interactions. Our platform empowers the collection, centralization, and distribution of customer communication consent and preferences across the
enterprise. DNCSolution addresses Do Not Contact regulations such as TCPA, CAN-SPAM and CASL, allowing companies to adhere to DNC requirements, backed by our 100% compliance guarantee.
PossibleNOW’s strategic consultants take a holistic approach, leveraging years of experience when creating strategic roadmaps, planning technology deployments, and designing customer interfaces. PossibleNOW is purpose-built to help large, complex organizations improve customer experiences and loyalty while mitigating compliance risk.