Type: Blog
Topic: Do Not Call Solution
Yes, businesses can still use cold calling, but only within strict regulatory boundaries. The Telephone Consumer Protection Act (TCPA) and Telemarketing Sales Rule (TSR) place strict limits on who you can contact, how, and when. Violations can result in fines as high as $50,120 per call.
Staying compliant requires more than basic list management. Whether your calls are handled internally or by third-party vendors, you need a documented, proactive strategy that accounts for both federal and state laws.
Here’s how to stay compliant while still using cold calls to reach prospects:
In the following sections, you’ll find information on:
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Many businesses unknowingly expose themselves to risk by:
These mistakes are avoidable but common, especially in high-volume calling environments or outsourced operations.
To stay compliant, stick to these basic rules:
There are a few exceptions, but each has limits:
Implementing these best practices will help reduce risk:
Cold calling can still work, but it’s no longer the only path to customer contact. Consent-first outreach strategies provide a safer and often more effective alternative. Platforms like MyPreferences® allow individuals to opt into specific communication types and channels, giving you permission-based engagement that reduces legal exposure and builds customer trust.
At PossibleNOW, we help enterprise organizations manage DNC compliance with confidence. From real-time scrubbing and internal suppression lists to integrated consent management, our tools and services are built for the complexity of modern outreach.
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PossibleNOW is the pioneer and leader in customer consent, preference, and regulatory compliance solutions. We leverage our MyPreferences technology, processes, and services to enable relevant, trusted, and compliant customer interactions. Our platform empowers the collection, centralization, and distribution of customer communication consent and preferences across the
enterprise. DNCSolution addresses Do Not Contact regulations such as TCPA, CAN-SPAM and CASL, allowing companies to adhere to DNC requirements, backed by our 100% compliance guarantee.
PossibleNOW’s strategic consultants take a holistic approach, leveraging years of experience when creating strategic roadmaps, planning technology deployments, and designing customer interfaces. PossibleNOW is purpose-built to help large, complex organizations improve customer experiences and loyalty while mitigating compliance risk.