Type: Blog
Topic: Do Not Call Solution
Artificial intelligence (AI) is rapidly transforming marketing, and compliance frameworks are working hard to keep up. AI-generated calls, voice cloning, and autodialed text messages have introduced new risks that regulators are beginning to address aggressively. As technology evolves, companies must rethink how they manage Do Not Call (DNC) compliance—or risk falling behind.
From updated interpretations of existing laws to new rulemaking on the horizon, the future of DNC compliance will demand more precision, transparency, and proactive management than ever before.
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In early 2024, the FCC issued a Declaratory Ruling confirming that AI-generated voices are classified as “artificial voices” under the TCPA. This means that any outbound call featuring an AI-generated voice requires prior express consent, just like prerecorded messages.
The FCC also proposed additional regulations that would:
At the same time, the FTC and state regulators are targeting deceptive AI practices, particularly around impersonation and fraud, further tightening expectations for legitimate businesses.
Looking ahead, companies should expect expanded consent requirements, AI-specific disclosures, and deeper scrutiny of any outbound communication that leverages automation or artificial voice technologies.
AI marketing tools offer efficiency, but they also open the door to compliance vulnerabilities. Risks include:
The gap between what technology can do and what regulations require is narrowing quickly, and brands cannot afford to assume that past consent practices will meet future scrutiny.
PossibleNOW’s Do Not Call solution is built to address today’s compliance realities—and offers the flexibility needed to adapt to tomorrow’s standards. Core capabilities include:
Beyond these features, DNCSolution’s documentation and reporting capabilities allow companies to retain defensible proof of compliance—critical as regulators begin to look more closely at AI-impacted communications.
While AI’s role in marketing will only grow, regulatory frameworks will grow right alongside it. PossibleNOW’s DNCSolution is designed to scale with these shifts, offering businesses the automation, suppression accuracy, and consent tracking needed to stay compliant as standards evolve.
From voice cloning to automated texting, companies will face higher expectations around disclosure, consent, and auditability. PossibleNOW’s approach helps organizations not just react to regulatory change, but stay in front of it with tools that align outbound communication practices to current and future DNC compliance requirements.
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PossibleNOW is the pioneer and leader in customer consent, preference, and regulatory compliance solutions. We leverage our MyPreferences technology, processes, and services to enable relevant, trusted, and compliant customer interactions. Our platform empowers the collection, centralization, and distribution of customer communication consent and preferences across the
enterprise. DNCSolution addresses Do Not Contact regulations such as TCPA, CAN-SPAM and CASL, allowing companies to adhere to DNC requirements, backed by our 100% compliance guarantee.
PossibleNOW’s strategic consultants take a holistic approach, leveraging years of experience when creating strategic roadmaps, planning technology deployments, and designing customer interfaces. PossibleNOW is purpose-built to help large, complex organizations improve customer experiences and loyalty while mitigating compliance risk.