A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* The highest-ranking answer? ‘No one’! By using customer insights and authentic self-defined preferences, however, it is possible to achieve a fivefold increase in response and engagement rates, as demonstrated in the case… Continue Reading
You’ve heard the old adage of “State your goal first. Then map out steps to achieve it.” Evaluating a new marketing technology is no different. Let’s say you’re trying to analyze your preference management system. You need to state your goals first. To figure out… Continue Reading