Is There a Reassigned Number Safe Harbor for Telemarketers?

Type: Blog
Topic: Do Not Call Solution

Yes—telemarketers can qualify for a safe harbor from TCPA liability for calls made to reassigned numbers, but only under specific conditions. The safe harbor was established to protect businesses that attempt in good faith to verify the ownership of a phone number prior to placing a call. This protection is tied directly to the use of the FCC’s Reassigned Numbers Database (RND).

To qualify for this safe harbor, all the following criteria must be met:

• The caller (or an authorized agent) queried the RND before placing the call.
• The query was made no more than 30 days prior to the call.
• The RND returned a result indicating the number had not been reassigned.
• The call was made based on inadvertently contacting a number that has been reassigned.
• The caller maintains documentation of the query and results.

What Is the FCC’s Reassigned Numbers Database?

The Reassigned Numbers Database (RND) was created by the FCC to solve a common compliance challenge: how to avoid calling a number that has been reassigned to a new user. Consent to call is granted by the individual—not the number. If a number is reassigned, any consent previously given no longer applies.

The database is populated with disconnected number data submitted by service providers. Telemarketers can subscribe to the RND and query numbers before calling. If the RND indicates a number has not been reassigned and that turns out to be incorrect, the safe harbor provision can help minimize liability—as long as the other criteria are met.

This mechanism provides a practical solution to a technical compliance gap, reducing the risk of unintentional violations while promoting responsible outreach practices.

When Safe Harbor Does Not Apply

There are several scenarios where the reassigned number safe harbor won’t protect a telemarketer:

• The RND was not queried prior to the call.
• The query occurred more than 30 days before the call, as the database is updated monthl.
• The RND correctly identified the number as reassigned, but the call was placed anyway.
• The caller cannot provide documentation showing they followed the required steps.

In these cases, even if the reassignment was unknown to the marketer, liability under the TCPA still applies. Courts have consistently held that ignorance is not a defense when a call is made to someone who did not consent—especially when tools like the RND exist.

The Cost of Non-Compliance

Failing to comply with TCPA requirements can have serious consequences. Telemarketers risk:

• $500 to $1,500 per call or text, depending on whether the violation is deemed willful.
• Costly class action lawsuits, with settlements sometimes reaching into the millions.
• Reputational damage and erosion of consumer trust.
• Federal enforcement tied to the FTC’s Telemarketing Sales Rule (TSR) when calls target numbers listed on the national DNC registry.

Even a single misstep—such as failing to verify whether a number has been reassigned—can trigger substantial financial and legal exposure. For enterprise organizations operating at scale, these risks multiply quickly.

Minimize Risk With an Effective Compliance Strategy

Safe harbor protections are valuable, but they’re just one component of a comprehensive telemarketing compliance program. Businesses should invest in proactive tools that unify consent tracking, DNC suppression, reassigned number checks, and audit-ready reporting.

PossibleNOW’s TCPA compliance services are designed to meet this need. By integrating consent history, contact preferences, and regulatory suppression capabilities—including access to the Reassigned Numbers Database—PossibleNOW helps companies reduce liability and build customer trust.

With advanced features like mobile number identification, litigator list screening, and enterprise-grade integrations, our Do Not Call solution supports both compliance and scalable outreach strategies.

Talk to PossibleNOW today about implementing a compliance strategy that helps protect your brand.

About PossibleNOW

PossibleNOW is the pioneer and leader in customer consent, preference, and regulatory compliance solutions. We leverage our MyPreferences technology, processes, and services to enable relevant, trusted, and compliant customer interactions. Our platform empowers the collection, centralization, and distribution of customer communication consent and preferences across the
enterprise. DNCSolution addresses Do Not Contact regulations such as TCPA, CAN-SPAM and CASL, allowing companies to adhere to DNC requirements, backed by our 100% compliance guarantee.

PossibleNOW’s strategic consultants take a holistic approach, leveraging years of experience when creating strategic roadmaps, planning technology deployments, and designing customer interfaces. PossibleNOW is purpose-built to help large, complex organizations improve custome