Who Do TCPA Litigators Target?

Type: Blog
Topic: Do Not Call Solution

TCPA litigators typically target companies that are either consistently noncompliant or lack the infrastructure to defend their practices. Businesses that run outbound calling or texting programs without tight control over consent, suppression lists, or third-party lead sources are especially vulnerable.

Organizations most at risk of being targeted by TCPA litigators include:

• Businesses with high call or text volume
• Businesses that use prerecorded messages or artificial voice for either telemarketing or informational purposes
• Companies relying on shared leads or affiliate marketing networks
• Organizations without documented, granular consent for each contact
• Marketers who don’t actively suppress reassigned or Do Not Contact numbers
• Any brand continuing contact after opt-outs, violating both federal and state laws

PossibleNOW’s Do Not Call solution supports compliance across multiple touchpoints, including integration with the national and state DNC lists, wireless scrubbing, known litigator list filtering and reassigned number identification.

Industries Most Frequently Targeted By TCPA Litigators

Certain sectors tend to be more exposed to TCPA litigation due to their communication volume and customer acquisition methods:

• Financial services: mortgage lenders, credit repair, debt consolidation
• Insurance: health, life, auto, and property
• Home services: solar, HVAC, home security, roofing
• Telecommunications and satellite providers
• E-commerce and retail: SMS marketing programs and affiliate-driven outreach

These industries often engage third-party vendors and lead generators, which adds complexity and risk if proper consent protocols aren’t in place.

How Litigators Identify Vulnerable Companies

TCPA plaintiffs and litigators don’t just stumble onto violations—they seek them out. Common tactics include:

• Reviewing consumer complaints related to telemarketing
• Submitting fake lead forms to test consent capture and disclosures
• Using recently reassigned numbers
• Making DNC and/or STOP requests and tracking to see if calls and/or texts continue following the opt out
• Filing claims based on the absence of required opt-out mechanisms or call disclosures

Companies without centralized consent and suppression systems often can’t provide the documentation needed to defend against these claims.

How to Reduce Your Risk Profile

Avoiding litigation starts with reducing your visibility to TCPA litigators and closing compliance gaps. Key strategies include:

• Capturing and storing express written consent for each contact attempt
• Verifying lead sources and requiring full consent documentation from partners
• Scrubbing contact lists against the National DNC, state registries, reassigned number databases, and known TCPA litigators
• Tracking opt-outs and suppressing numbers in real time, ensuring all systems are communicating opt outs across the enterprise
• Using platforms that support one-to-one consent validation in performance marketing campaigns

Our TCPA compliance services are designed to mitigate exposure across channels and business units. With a scalable infrastructure, deep regulatory insight, and advanced suppression capabilities, our technology empowers your team to stay compliant and focused on growth—without becoming a target.

Protect your brand, reduce legal exposure, and improve your outbound compliance strategy with PossibleNOW.

About PossibleNOW

PossibleNOW is the pioneer and leader in customer consent, preference, and regulatory compliance solutions. We leverage our MyPreferences technology, processes, and services to enable relevant, trusted, and compliant customer interactions. Our platform empowers the collection, centralization, and distribution of customer communication consent and preferences across the
enterprise. DNCSolution addresses Do Not Contact regulations such as TCPA, CAN-SPAM and CASL, allowing companies to adhere to DNC requirements, backed by our 100% compliance guarantee.

PossibleNOW’s strategic consultants take a holistic approach, leveraging years of experience when creating strategic roadmaps, planning technology deployments, and designing customer interfaces. PossibleNOW is purpose-built to help large, complex organizations improve customer experiences and loyalty while mitigating compliance risk.