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Personalize engagement. Support privacy compliance. Improve marketing ROI.

WHITEPAPER: Preference Management DIY vs BUY


  • Build preference collection interfaces using MyPreferences configuration tools
  • Ensure compliance with privacy regulations, including GDPR, TCPA, and CASL, during the data collection process
  • Capture or revoke express consent and cookie consent based on any number of use cases
  • Configure consent language and privacy policies by geographic region and customer types
  • Use Program Groups to segment and organize preferences by product line, business unit, geographical location, and communication type
  • Create Preference Programs such as product information, promotions or shipment alerts that can be associated to any number of communication channels
  • Engage global customers on their terms by using the International feature to select which geographic region and language-driven properties to use for a specific country
  • Build customer profiles for any stage in the customer journey using Attributes, which can capture a variety of data such as a threshold amount to receive banking alerts

MyPreferences® lets customers correct the conversation

Avoid the dreaded global unsubscribe by offering "opt-downs" - the ability to change frequency of email delivery or to only receive emails about products or services of interest.



  • Store preference data in a centralized repository and eliminate data silos
  • Provide access to data and functions to authorized users with the Access Management tool
  • Enable integration with your business applications such as CRMs, ESPs, and home-grown applications using industry-standard REST APIs
  • Ensure consumer privacy compliance by storing opt-outs to communication channels such as phone or email that have contact rules such as GDPR, Do Not Call, CAN-SPAM and CASL
  • Maintain a complete history of preference and consent capture across the enterprise as well as related data such as consent language, date, time and source of the consent capture
  • Search & manage preferences by customer ID, contact element, customer name and more to view current and historical preferences
  • Secure platform, with end-to-end encryption (in transit and at rest)
Research shows that nearly 65% of people opt-out of emails because the content is not relevant or timely.


  • Deliver a more positive, relevant customer experience by using the segmentation engine
  • Use preference data exports to create communication campaigns based on your customer’s stated desires
  • Communicate with confidence around the globe including European customers and partners protected by GDPR
  • Associate "Alerts" with data imports, exports and file transfers to identify when files were generated or transferred
  • Better understand trends and campaign performance through reports and dashboards
Download Our Preference Management Buyer's Kit

What Our Customers Say

We could go on forever about the benefits of enterprise preference management, but sometimes it’s better to let our customers do the talking.

Listen to their challenges and solutions — and get inspired!


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