Search Results for Topic: Zero Party Data

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  The Key to Customer Engagement: Consent, Preferences, and Zero-Party Data

  pnadmin, Whitepapers

  Introduction The consumer marketplace has become virtual. Instead of buying what they needed from what was physically available nearby, American consumers now purchase what they want from whomever they choose. Brands now speakdirectly to consumers, initiating relationships, and competing for sales. Indeed, the relationship between… Continue Reading

  
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  How to Learn What Customers Really Want

  pnadmin, Videos

  Summary Eric Holtzclaw, Chief Strategist for PossibleNOW, explains two ways to understand customer preferences in communications. Firstly, explicitly ask customers if they want to receive specific newsletters or communications. Secondly, infer their preferences based on their behavior and interaction with the content you send them…. Continue Reading

  
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