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How Often Should Marketers Scrub Their Contact Lists?
PossibleNOW, Blog
Scrubbing your contact list is not only a compliance requirement but also helps reduce bounce rates, avoid wasted outreach, and protect your brand’s credibility. How often you should scrub your list depends on how you’re managing contacts. For marketers using traditional or batch-based tools, the… Continue Reading
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What Role Does Data Accuracy Play in DNC Compliance?
PossibleNOW, Blog
Accurate data is the foundation of effective Do Not Contact (DNC) compliance. Under the Telephone Consumer Protection Act (TCPA) and the FTC’s Telemarketing Sales Rule (TSR), even a single call to a consumer who previously opted out can trigger fines, lawsuits, or enforcement action. Most… Continue Reading
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What Is a ‘Do Not Mail’ List and How Does It Work?
PossibleNOW, Blog
A Do Not Mail list is a registry of consumers who have opted out of receiving unsolicited marketing mail. Unlike government-run Do Not Call registries, these lists are typically managed by industry groups like the Direct Marketing Association (DMA), and participation is voluntary for marketers…. Continue Reading
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Should You Outsource DNC Compliance Management?
PossibleNOW, Blog
Managing Do Not Contact (DNC) compliance is challenging because it requires real-time coordination across all of your company’s communication channels and teams, from sales to marketing to customer service. Businesses must keep up with evolving laws like the TCPA and TSR, maintain accurate suppression lists,… Continue Reading
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How to Securely Store Do Not Contact Preferences
PossibleNOW, Blog
Storing Do Not Contact (DNC) preferences securely is a compliance requirement under laws like the Telephone Consumer Protection Act (TCPA) and the FTC’s Telemarketing Sales Rule (TSR). Poor storage practices can expose your business to fines, data breaches, and damage to your brand. To comply… Continue Reading
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Balancing Contact Compliance and Sales Performance
PossibleNOW, Blog
Sales teams work in fast-paced environments where speed and responsiveness are critical. Whether it’s hitting daily dial quotas or following up on warm leads, timing plays a major role in success. But that sense of urgency can easily clash with the strict regulatory obligations around… Continue Reading
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The Impact of GDPR on DNC Requirements
PossibleNOW, Blog
The General Data Protection Regulation (GDPR) is the European Union’s comprehensive privacy law that governs how businesses collect, store, and use the personal data of EU residents. It applies to any organization that handles the personal data of individuals in the EU, even if the… Continue Reading
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What Are the Costs of Non-Compliance with DNC Laws?
PossibleNOW, Blog
Violating Do Not Contact (DNC) laws can lead to steep fines, lawsuits, and reputational damage. Regulations like the Telephone Consumer Protection Act (TCPA), the FTC’s Telemarketing Sales Rule (TSR), and state-level laws all impose strict requirements for managing opt-outs and consumer communication preferences. Whether you’re… Continue Reading
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10 Do Not Contact Rules for SMS and Text Messaging
PossibleNOW, Blog
Text messaging is one of the fastest and most effective ways to reach customers, but it’s also one of the most heavily regulated. Whether you’re using SMS for marketing campaigns, appointment reminders, or customer support, your business must comply with strict Do Not Contact (DNC)… Continue Reading
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7 Essential Consumer Rights Under Do Not Contact Laws
PossibleNOW, Blog
Consumers today are targeted across channels, including phone, text, email, and beyond. To protect privacy and prevent unwanted outreach, laws like the TCPA, TSR, CAN-SPAM, and GDPR give individuals specific rights that businesses must follow. These rights define when, how, and if a company can… Continue Reading
