Resource Center:
Whitepapers
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Enterprise leaders reveal their approach to zero-party data
pnadmin, Whitepapers
As multi-channel marketing and personalization matures in an environment of increased regulation and consumer awareness regarding privacy and use of customer data, PossibleNOW commissioned a study to better understand how companies approach the implementation of systems, expertise, and policies to support the collection and maintenance… Continue Reading
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The Current Status of CASL
pnadmin, Whitepapers
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Florida Telemarketing Rules and Compliance Guide
pnadmin, Whitepapers
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Trust, Transparency, Control: The New Customer Imperatives
pnadmin, Whitepapers
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5 Ways to Use Human Data To Drive Deep Engagement
pnadmin, Whitepapers
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24 Tips for CX Innovation
pnadmin, Whitepapers
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Earning and Maintaining Customer Consent
pnadmin, Whitepapers
Introduction We now live in a new landscape of consumer privacy protection created by a regulation powerful enough to be felt around the world. Living with GDPR means learning about GDPR and creating new policies and procedures for consumer engagement. Before exploring strategies for earning… Continue Reading
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DIY vs Buy? Consent & Preference Management
pnadmin, Whitepapers
Zero-Party Data
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Zero-Party Data, Preferences and Consent: DIY vs Buy
pnadmin, Whitepapers
Zero-Party Data
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Making the Case for Consent and Preference Management
PossibleNOW, Whitepapers
Establishing the Need for Consent and Preference Management Consumers around the globe are demanding personalization, privacy, and the power to control the conversation with the brands that serve them. For many CMOs and CTOs, the challenge is not in proving or establishing the need to… Continue Reading
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