Resource Center:
Whitepapers
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Informational vs Promotional Calls and Texts
pnadmin, Whitepapers
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How to Stay Out of TCPA Hot Water
pnadmin, Whitepapers
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Unlock Superior CX With Consent & Preference Data
pnadmin, Whitepapers
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Complying with the Reassigned Numbers Database (RND) using DNCSolution
PossibleNOW, Whitepapers
The Reassigned Numbers Database (RND) is designed to address the problem of unwanted calls to consumers with numbers that have been disconnected and reassigned from previous consumers. In 2022, approximately 112 million numbers were disconnected and made available for reassignment to new consumers. Under the… Continue Reading
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A Beginner’s Guide to TCPA
pnadmin, Whitepapers
TCPA
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The Future of Zero-Party Data Collection
pnadmin, Whitepapers
Forrester Research, a leading voice in marketing and customer experience technology, declared that “enterprise preference management builds customers’ trust by providing customers with meaningful marketing choices and some control over how a brand communicates with them.” With the emergence of global privacy regulations like GDPR… Continue Reading
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Zero-Party Data ROI Improved Engagement Maturity
pnadmin, Whitepapers
Zero-Party Data
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Interpreting Customer Data: Defining and Reporting on Key Performance Metrics
pnadmin, Whitepapers
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Consent & Preference Collection Best Practices
PossibleNOW, Whitepapers
Defining Consent and Preference Data and the Collection Process Customer preference and consent data falls under the term “zero-party data,” which is defined as any personal insights, preferences, and profile data that a customer proactively and deliberately shares with a brand. Zero-party data like consent… Continue Reading
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Enterprise leaders reveal their approach to zero-party data
pnadmin, Whitepapers
Introduction As multi-channel marketing and personalization matures in an environment of increased regulation and consumer awareness regarding privacy and use of customer data, PossibleNOW commissioned a study to better understand how companies approach the implementation of systems, expertise, and policies to support the collection and… Continue Reading
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