Resource Center:
Whitepapers
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Trust, Transparency, Control: The New Customer Imperatives
pnadmin, Whitepapers
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5 Ways to Use Human Data To Drive Deep Engagement
pnadmin, Whitepapers
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24 Tips for CX Innovation
pnadmin, Whitepapers
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Earning and Maintaining Customer Consent
pnadmin, Whitepapers
Introduction We now live in a new landscape of consumer privacy protection created by a regulation powerful enough to be felt around the world. Living with GDPR means learning about GDPR and creating new policies and procedures for consumer engagement. Before exploring strategies for earning… Continue Reading
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Zero-Party Data, Preferences and Consent: DIY vs Buy
pnadmin, Whitepapers
Zero-Party Data
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Making the Case for Consent and Preference Management
pnadmin, Whitepapers
Establishing the Need for Consent and Preference Management Consumers around the globe are demanding personalization, privacy, and the power to control the conversation with the brands that serve them. For many CMOs and CTOs, the challenge is not in proving or establishing the need to… Continue Reading
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Implementation of Consent and Preference Management
pnadmin, Whitepapers
Prepare for Success The management of customer zero-party data, including customer consents and preferences, typically represents a “crossover” initiative — one that begins as a marketing project, gains traction through IT, and finds valuable application in customer service and support. Moreover, in its aim to… Continue Reading
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The Key to Customer Engagement: Consent, Preferences, and Zero-Party Data
pnadmin, Whitepapers
Introduction The consumer marketplace has become virtual. Instead of buying what they needed from what was physically available nearby, American consumers now purchase what they want from whomever they choose. Brands now speakdirectly to consumers, initiating relationships, and competing for sales. Indeed, the relationship between… Continue Reading
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