Resource Center:
Whitepapers
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A Beginner’s Guide to TCPA
pnadmin, Whitepapers
TCPA
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The Future of Zero-Party Data Collection
pnadmin, Whitepapers
Forrester Research, a leading voice in marketing and customer experience technology, declared that “enterprise preference management builds customers’ trust by providing customers with meaningful marketing choices and some control over how a brand communicates with them.” With the emergence of global privacy regulations like GDPR… Continue Reading
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Zero-Party Data ROI Improved Engagement Maturity
pnadmin, Whitepapers
Zero-Party Data
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Interpreting Customer Data: Defining and Reporting on Key Performance Metrics
pnadmin, Whitepapers
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Consent & Preference Collection Best Practices
PossibleNOW, Whitepapers
Defining Consent and Preference Data and the Collection Process Customer preference and consent data falls under the term “zero-party data,” which is defined as any personal insights, preferences, and profile data that a customer proactively and deliberately shares with a brand. Zero-party data like consent… Continue Reading
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Enterprise leaders reveal their approach to zero-party data
pnadmin, Whitepapers
Introduction As multi-channel marketing and personalization matures in an environment of increased regulation and consumer awareness regarding privacy and use of customer data, PossibleNOW commissioned a study to better understand how companies approach the implementation of systems, expertise, and policies to support the collection and… Continue Reading
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The Current Status of CASL
pnadmin, Whitepapers
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Florida Telemarketing Rules and Compliance Guide
pnadmin, Whitepapers
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Trust, Transparency, Control: The New Customer Imperatives
pnadmin, Whitepapers
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5 Ways to Use Human Data To Drive Deep Engagement
pnadmin, Whitepapers
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