Whitepapers

Introduction We now live in a new landscape of consumer privacy protection created by a regulation powerful enough to be felt around the world. Living with GDPR means learning about GDPR and creating new policies and procedures for consumer engagement. Before exploring strategies for earning… Continue Reading

Zero-Party Data

Establishing the Need for Consent and Preference Management Consumers around the globe are demanding personalization, privacy, and the power to control the conversation with the brands that serve them. For many CMOs and CTOs, the challenge is not in proving or establishing the need to… Continue Reading

Prepare for Success The management of customer zero-party data, including customer consents and preferences, typically represents a “crossover” initiative — one that begins as a marketing project, gains traction through IT, and finds valuable application in customer service and support. Moreover, in its aim to… Continue Reading

Introduction The consumer marketplace has become virtual. Instead of buying what they needed from what was physically available nearby, American consumers now purchase what they want from whomever they choose. Brands now speakdirectly to consumers, initiating relationships, and competing for sales. Indeed, the relationship between… Continue Reading