Resource Center:
Whitepapers
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Interpreting Customer Data: Defining and Reporting on Key Performance Metrics
pnadmin, Whitepapers
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Consent & Preference Collection Best Practices
pnadmin, Whitepapers
Defining Consent and Preference Data and the Collection Process Customer preference and consent data falls under the term “zero-party data,” which is defined as any personal insights, preferences, and profile data that a customer proactively and deliberately shares with a brand. Zero-party data like consent… Continue Reading
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Enterprise leaders reveal their approach to zero-party data
pnadmin, Whitepapers
Introduction As multi-channel marketing and personalization matures in an environment of increased regulation and consumer awareness regarding privacy and use of customer data, PossibleNOW commissioned a study to better understand how companies approach the implementation of systems, expertise, and policies to support the collection and… Continue Reading
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The Current Status of CASL
pnadmin, Whitepapers
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Florida Telemarketing Rules and Compliance Guide
pnadmin, Whitepapers
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Trust, Transparency, Control: The New Customer Imperatives
pnadmin, Whitepapers
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5 Ways to Use Human Data To Drive Deep Engagement
pnadmin, Whitepapers
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24 Tips for CX Innovation
pnadmin, Whitepapers
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Earning and Maintaining Customer Consent
pnadmin, Whitepapers
Introduction We now live in a new landscape of consumer privacy protection created by a regulation powerful enough to be felt around the world. Living with GDPR means learning about GDPR and creating new policies and procedures for consumer engagement. Before exploring strategies for earning… Continue Reading
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DIY vs Buy? Consent & Preference Management
pnadmin, Whitepapers
Zero-Party Data
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