Blog

Scrubbing your contact list is not only a compliance requirement but also helps reduce bounce rates, avoid wasted outreach, and protect your brand’s credibility. How often you should scrub your list depends on how you’re managing contacts. For marketers using traditional or batch-based tools, the… Continue Reading

Failing to honor a Do Not Contact (DNC) request can lead to serious legal repercussions for your business. Under laws like the Telephone Consumer Protection Act (TCPA) and the FTC’s Telemarketing Sales Rule (TSR), ignoring opt-outs can lead to regulatory enforcement, costly lawsuits, and reputational… Continue Reading

Accurate data is the foundation of effective Do Not Contact (DNC) compliance. Under the Telephone Consumer Protection Act (TCPA) and the FTC’s Telemarketing Sales Rule (TSR), even a single call to a consumer who previously opted out can trigger fines, lawsuits, or enforcement action. Most… Continue Reading

A Do Not Mail list is a registry of consumers who have opted out of receiving unsolicited marketing mail. Unlike government-run Do Not Call registries, these lists are typically managed by industry groups like the Direct Marketing Association (DMA), and participation is voluntary for marketers…. Continue Reading

Managing Do Not Contact (DNC) compliance is challenging because it requires real-time coordination across all of your company’s communication channels and teams, from sales to marketing to customer service. Businesses must keep up with evolving laws like the TCPA and TSR, maintain accurate suppression lists,… Continue Reading

Storing Do Not Contact (DNC) preferences securely is a compliance requirement under laws like the Telephone Consumer Protection Act (TCPA) and the FTC’s Telemarketing Sales Rule (TSR). Poor storage practices can expose your business to fines, data breaches, and damage to your brand. To comply… Continue Reading

Sales teams work in fast-paced environments where speed and responsiveness are critical. Whether it’s hitting daily dial quotas or following up on warm leads, timing plays a major role in success. But that sense of urgency can easily clash with the strict regulatory obligations around… Continue Reading

The General Data Protection Regulation (GDPR) is the European Union’s comprehensive privacy law that governs how businesses collect, store, and use the personal data of EU residents. It applies to any organization that handles the personal data of individuals in the EU, even if the… Continue Reading

Violating Do Not Contact (DNC) laws can lead to steep fines, lawsuits, and reputational damage. Regulations like the Telephone Consumer Protection Act (TCPA), the FTC’s Telemarketing Sales Rule (TSR), and state-level laws all impose strict requirements for managing opt-outs and consumer communication preferences. Whether you’re… Continue Reading

Text messaging is one of the fastest and most effective ways to reach customers, but it’s also one of the most heavily regulated. Whether you’re using SMS for marketing campaigns, appointment reminders, or customer support, your business must comply with strict Do Not Contact (DNC)… Continue Reading