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Email remains one of the most effective marketing channels, but it also carries significant compliance obligations. Under the CAN-SPAM Act, businesses must maintain and honor a suppression list of recipients who have opted out of commercial email, ensuring those addresses are not used in future… Continue Reading

Nonprofits that engage in phone and text outreach are generally subject to the Telephone Consumer Protection Act (TCPA) and certain baseline provisions of the FTC’s Telemarketing Sales Rule (TSR). While charitable organizations enjoy exemptions from some TSR requirements (particularly the National DNC Registry), those exemptions… Continue Reading

Training call center staff on Do Not Call (DNC) rules is a critical step for compliance. Regulations like the Telephone Consumer Protection Act (TCPA) and the FTC’s Telemarketing Sales Rule (TSR) set strict requirements for outbound calls, and violations can expose companies to significant penalties…. Continue Reading

Outbound marketing teams face serious challenges due to the fact that legitimate business calls are often flagged as “Spam Likely” or blocked altogether. This damages revenue opportunities and erodes customer trust. To prevent these disruptions, businesses can take deliberate steps to strengthen their caller ID… Continue Reading

Outbound marketing compliance is complicated because every channel is regulated differently. The Telephone Consumer Protection Act (TCPA)  and the FTC’s Telemarketing Sales Rule (TSR) set strict requirements for calls and texts, while other laws such as the CAN-SPAM Act and state consumer protection statutes govern… Continue Reading

Businesses that overlook Do Not Call (DNC) rules expose themselves to serious financial and reputational harm. Fines and lawsuit settlements over DNC violations can reach into the millions, and the legal battles often play out publicly, adding damage to brand credibility. The DNC carries so… Continue Reading

The cost of non-compliance with Do Not Call (DNC) regulations is steep. Organizations that rely on telemarketing outreach face fines under the Telephone Consumer Protection Act (TCPA) and the FTC’s Telemarketing Sales Rule (TSR) that can reach $1,500 per violation, with total lawsuit settlements that… Continue Reading

Tracking consent and Do Not Contact (DNC) requests in separate systems increases the risk of compliance failures, especially under regulations like the Telephone Consumer Protection Act (TCPA) and the FTC’s Telemarketing Sales Rule (TSR). These laws require that businesses both honor opt-outs and maintain verifiable… Continue Reading

Yes, you can be fined for contacting a customer who has opted out. Under the Telephone Consumer Protection Act (TCPA) and the FTC’s Telemarketing Sales Rule (TSR), continuing to call or text someone after they have revoked consent can result in substantial financial penalties and… Continue Reading

Nonprofit organizations are subject to Do Not Contact rules, but with some key differences from for-profit businesses. While tax-exempt charitable organizations may qualify for certain exemptions under the FTC’s Telemarketing Sales Rule (TSR) and the Telephone Consumer Protection Act (TCPA), they are not broadly immune… Continue Reading