PossibleNOW Expands MyPreferences Decision Service, a Real-Time Consent & Preference Management App, to Salesforce Marketing Cloud

DULUTH, Ga., July 10, 2025 /PRNewswire/

PossibleNOW, a leading provider of compliance solutions for direct marketers, today announced the expansion of MyPreferences Decision Service, its real-time consent, preference, and zero-party data management app, to Salesforce Marketing Cloud.

With this latest release, PossibleNOW brings zero-copy, real-time decisioning to marketers using Salesforce Marketing Cloud, enabling compliant, customer-centric journeys powered by live data, without duplication or syncing. The app is natively embedded into Journey Builder, offering full control over journey paths with drag-and-drop simplicity.

“Our goal is to empower marketers to use live, permission-based data directly within their journey flows in marketing cloud without sacrificing speed, compliance, or customer trust,” said Scott Frey, CEO, PossibleNOW. This expansion to Salesforce Marketing Cloud is a major step in delivering that vision across modern marketing automation platforms.

Key Capabilities:

• Zero-Copy Real-Time Decisioning: Tap into customer data in MyPreferences instantly with no data replication or integration overhead.
• Native Integration with Journey Builder: Embedded directly within the Journey Builder to easily build decision criteria.
• Unified Data Access: Build audience logic using both MyPreferences customer data and Salesforce contact data in a single, streamlined interface.
• Advanced Logic & Granular Targeting: Create complex rules using logical operators, groupings, and deep data point searches.
• Built-In Compliance Checks: Our Status Manager Add-On, verifies contacts against Federal and State Do Not Contact lists, wireless registries, and internal suppression lists, ensuring compliance with TCPA, CAN-SPAM, and DNC regulations.

This release underscores PossibleNOW’s commitment to supporting modern marketing clouds with real-time access to self-provided, permission-based customer data, enabling brands to deliver relevant and compliant customer experiences at scale.

Availability: The app is now available on Salesforce AppExchange. For more information or to request a demo, send us a note at info@possiblenow.com.