The Anatomy of MyPreferences

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Why Choose MyPreferences?

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Evaluating Florida’s Mini-TCPA

PossibleNOW, Webinars

Summary Just when companies thought they were done dealing with the onslaught of lawsuits filed under the TCPA, the Florida legislature has unanimously passed CS/SB 1120. This bill updates the Florida Consumer Protection Law and the Florida Telemarketing Act and creates what is basically another… Continue Reading

ROI of Zero Party Data: Building Customer Trust – Forrester Research

PossibleNOW, Webinars

Summary: The Evolving Data Landscape and Rise of Zero-Party Data The webinar opens with an overview of the current privacy and personalization climate, highlighting the collapse of third-party cookies, increasing privacy regulations, and declining consumer trust. Stephanie Liu, a privacy analyst from Forrester, emphasizes that… Continue Reading