What Is Zero-Party Data & Why Is It Important To Marketers?

pnadmin, Blog

Zero-Party Data Definition And Comparison To First And Third-Party Data Those working in the world of marketing are becoming increasingly aware of the term zero-party data and its implications. Many experts consider a zero-party data strategy to be crucial in driving personalization efforts and understanding… Continue Reading

PossibleNOW and TrustArc Announce Strategic Partnership

pnadmin, Press

Partnership Will Expand Privacy & Preference Capabilities Within Their Respective Platforms DULUTH, GA. (PRWEB) FEBRUARY 23, 2022 PossibleNOW, a leading provider of consent / preference management and consumer regulatory compliance solutions, announced today a strategic partnership with best-in-class privacy compliance technology provider, TrustArc. Headquartered in Walnut Creek,… Continue Reading

Zero-Party Data ROI Improved Engagement Maturity

pnadmin, Whitepapers

Zero-Party Data

Interpreting Customer Data: Defining and Reporting on Key Performance Metrics

pnadmin, Whitepapers