Search Results for Month: January 2022

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  Consent & Preference Collection Best Practices

  pnadmin, Whitepapers

  Defining Consent and Preference Data and the Collection Process Customer preference and consent data falls under the term “zero-party data,” which is defined as any personal insights, preferences, and profile data that a customer proactively and deliberately shares with a brand. Zero-party data like consent… Continue Reading

  
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  Enterprise leaders reveal their approach to zero-party data

  pnadmin, Whitepapers

  Introduction As multi-channel marketing and personalization matures in an environment of increased regulation and consumer awareness regarding privacy and use of customer data, PossibleNOW commissioned a study to better understand how companies approach the implementation of systems, expertise, and policies to support the collection and… Continue Reading