Consent, Preference, & Zero-Party Data Platform Features

Experiences

Simplifies zero- and first-party data experiences

Data

Delivers unprecedented insights for meaningful interactions

Connectivity

Infuses customer data across every touchpoint

End-to-end configuration management

• Maintain configuration for all zero-party customer experiences across any locale.
• Supports data management for households, IoT, & shared profiles.
• API-first data model supports highly configurable and granular preference & consent structures.
• Isolate views by departments, teams & groups for configuring large enterprises

No-code experiences

• Create multilingual & fully responsive zero-party data experiences.
• Supports JavaScript, CSS and HTML for enhanced styling.
• Supports JSON Web Tokens (JWT) to ensure source integrity and authenticity.
• Supports WCAG 2.1

Do Not Contact compliance

• The only zero-party data platform natively integrated with a Do Not Contact solution.
• Performs automatic contact checks against National, State, Wireless and Internal Do Not Contact Lists.
• Maintains Safe Harbor Defense by keeping a record of all checks.

Propagation Engine

• Propagates preferences across multi-level communication hierarchies.
• Propagate consents to matching contact methods (e.g., phones, emails) within profiles.
• Propagate calling device statuses (mobile vs landline) to matching numbers across profiles.
• Complete auditability for expressed & implied consents & preferences.

Intelligent Data Validation & Business Rules

• Built-in data validations and checks to enforce consent and preference compliance rules.
• Preserves preferences and consents when updating contact elements (emails, phones, etc.)
• Custom RegEx support, automatic address standardization, express wireless checks, phone and email validation, and much more.

Full-featured CSR portal

• SSO-enabled agent interface for managing zero-party data on customers behalf.
• Granular permissions to provide specific access to service agents.
• Built-in auditing & transaction history across all customer data points.
• Harmonization engine / single source of truth for all zero-party data.

Universal Consent Repository

• A single place to manage all consents for an individual or device including their consent history.
• Built-in localization for multilingual consent experiences
• Manage consents for any data category independent of a preference, contact element, or channel.
• Connect consents with preferences & contact elements, to ensure accurate tracking of customer interests and preferred channels.

Decision Services for Salesforce & Oracle Eloqua

• Users can perform real-time checks against customers’ consents, preferences, and other zero-party data to execute highly personalized and compliant campaigns.
• Consent verification: Evaluate contacts' most recent consent statuses in real-time before initiating a campaign.
• Ensure Do Not Contact compliance: Verify contacts against National and State Do Not Contact registries, Wireless Lists, Litigator List, and more.

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Reporting & Analytics

• Offers a suite of out-of-the-box standard reports and dashboards based on zero-party data captured throughout the customer journey.
• Publish reports and information summaries in real-time with all users, providing them with dynamic visualizations of essential customer data metrics.
• Create customized reports and dashboards to gain complete visibility into customers’ zero-party data throughout all stages of their journey.