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About Us

PossibleNOW is the leader in consumer regulatory compliance and consent solutions, and pioneered the concept of enterprise preference management. We help global brands engage with their customers by leveraging our technology, expertise and years of experience to help them listen, remember and respond to consumers.

WHITEPAPER: Preference Management DIY vs BUY

Our Management Team

  • Scott Frey, President & CEO

    Scott Frey, President & CEO

    Scott Frey is the original founder of PossibleNOW formed in 2000. Today he serves as the President and Chief Executive Officer for PossibleNOW, Inc. and PossibleNOW’s wholly-owned subsidiary, CompliancePoint. Scott is responsible for the business growth and acquisition strategy, product development initiatives, and all sales and marketing strategy for both companies. Scott specializes in designing technology and professional services solutions to solve complex business challenges related to marketing and compliance operations.

    Scott's significant insight has been instrumental in the development and delivery of high value technology solutions and services. His energy and vision have contributed to the company’s steady annual growth, profitability and thought leadership.

    Under Scott's tenure as CEO, the company has evolved from a marketing compliance solution provider solving privacy and compliance issues, to a more diverse organization that helps companies leverage PossibleNOW’s Enterprise Preference Management solutions to deliver relevant, targeted, personalized communications to their customers and prospects, increasing profitability and customer loyalty.

    Prior to PossibleNOW, Scott served for 12 years as the Executive Vice President of Sales and Marketing for CCS Technology, an Atlanta-based enterprise infrastructure, professional services and technology company.

  • Rick Stauffer, Chief Operating Officer

    Rick Stauffer, Chief Operating Officer

    Rick joined PossibleNOW as Chief Operations Officer in 2002 bringing extensive management experience in operations, process improvements, and generating business growth. In this role, he oversees the operations of the company and plays a major role in strategic planning, financial planning, and strategic partnerships.

    Rick's responsibilities at PossibleNOW have included developing a detailed understanding of the Do Not Call, Do Not E-mail, Do Not Mail, and Do Not Share regulatory environments, and crafting products and processes to provide effective and cost-effective compliance with DNC and telemarketing registration laws to PossibleNOW customers. During his tenure, the company has evolved and refined its data management processes such that the company has achieved zero defect operations. Rick also provides process consulting to PossibleNOW customers.

    Prior to joining PossibleNOW, Rick was founder and CEO of a successful Internet entertainment company. Rick has also held executive positions as the chief marketing executive for Intel's Multimedia Products Operation, in corporate planning at GE, and as a strategic planning associate with management consulting firm Booz, Allen and Hamilton. Rick received an MBA from Stanford University and a BSE from Princeton University.

  • Chris Hoover, Chief Technology Officer

    Chris Hoover, Chief Technology Officer

    Chris has been responsible for technical and product development at PossibleNOW since its inception. Chris serves as the chief architect of the company's technical product direction and oversees all product development, systems operations, and maintenance.

    Chris has extensive experience architecting complex Internet-based technologies and managing technical development projects. Prior to joining PossibleNOW, Chris founded and served as CTO for Pretorynet, a leading provider of Internet consulting technologies including business-to-business and business-to-consumer web site development. Chris was responsible for technology direction of the company and overall management of the technical staff. Chris managed all facets of technical work including creative design, networking infrastructure design and implementation, database development, quality assurance and quality control and N-tier distributed architecture development.

    Prior to founding Pretorynet, Chris was CTO at e-Com Solutions. Chris also held a number of senior technical positions for Banyan Systems and ran his own independent technical consulting firm. Chris earned a Bachelor of Science degree from the University of Georgia.

  • Jeff Jarvis, Senior Vice President, Strategy & Consulting

    Jeff Jarvis, Senior Vice President, Strategy & Consulting

    Jeff brings to PossibleNOW an extensive background in domestic and international business environments. He has helped companies drive business growth, develop high-performance sales and service organizations and implement process best practices. Jeff has held executive positions with FreebeePay, Agentek, SupportSoft, and CoreNetworks and management positions with Mosaix, Sequent Computer and IBM.

  • Rob Tate, Vice President, Sales

    Rob Tate, Vice President, Sales

    As Vice President of Sales, Rob is responsible for growing the client base and market share and helping his sales team achieve their goals. He also develops partnership opportunities and industry relationships. Rob focuses on generating consistent results, utilizing sales and opportunity management tools and implementing best-of-class sales methodologies all of which have enabled him to build a scalable sales organization. He continually studies how metrics, leadership, culture, and innovation drive business value in the SaaS and marketing automation fields.

  • Carl Washburn Vice President Development

    Carl Washburn, Vice President, Development

    Carl is responsible for the building and testing of software at PossibleNOW. He manages multiple sprint teams and coordinates with internal and external project managers to deliver highly available, scalable, data centric business applications. Since joining PossibleNOW in 2002, Carl has designed, developed and deployed web-based SaaS applications for compliance and preference management, supporting both core product advancement and client implementations. Carl maintains various Microsoft certifications, including MCSA, MCTS and MCSD. He graduated with a Bachelor of Science degree from Florida State University.

  • Ron Patrick, Vice President, Product Architecture

    Ron Patrick, Vice President, Product Architecture

    Ron Patrick is the Vice President of Product Architecture for PossibleNOW. His team owns the product roadmaps for the MyPreferences, Data Privacy and DNCSolution platforms, keeping them ahead of industry demands, emerging technologies and regulatory changes that impact customer deployments. Ron brings thirty years of experience in team building, product delivery, software architecture and development across a variety of industries. His focus for the last decade has been high performance SaaS platforms, data platforms and analytics solutions. His team works closely with the sales and services organizations for customer engagements from first contact to go-live.

  • Mike Payne, Chief Information Security Officer, CISSP

    Mike Payne, Chief Information Security Officer

    Mike helps ensure information and data security at PossibleNOW through his extensive experience in architecting, implementing and maintaining network and security infrastructure in large organizations and global enterprises. Prior to joining PossibleNOW, Mike had over 30 years of IT experience working for The Coca-Cola Company, Coca-Cola Enterprises and The University of Georgia. Mike received a Bachelor of Science degree in Computer Science from the University of Georgia and holds certifications for CISSP, CCNA, CCDA, Splunk, and ITIL Foundation.

Research Report on the Anatomy of a Preference Center