Enterprise Consent and Preference Management

We build trust by providing customers transparency and control over their consent, preference, and insight data.

Build trust, gain insight and enrich relationships.

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Customers Want Hyper-Personalized Experiences

Customers are overwhelmed with irrelevant communications every day. Tactics like segment marketing and simple personalization are no longer sufficient. They need communications tailored to them based on the content they specify and through the channel of their choice.


83% of consumers are willing to share their data to create a more a personalized experience. -- Accenture


Marketers must tranform the customer experience

Marketers Must Transform the Customer Experience

In the digital age, it’s imperative for businesses to establish an authentic connection with their customers and make their journey friction-free. Many businesses use CDPs, big data, and artificial intelligence to make assumptions that aren’t always correct. Further, third-party cookies can no longer be placed on personal devices without consent, privacy regulations are increasing, and sharing customer data across systems is a heavy lift.

Marketers are constrained by market forces

  • Big data is becoming increasingly difficult to acquire
  • Tuning AI models  is a challenging task
  • Privacy regulations are expanding


By year end 2024, 75% of the world’s population will have its personal data covered under modern privacy regulations. -- Gartner



PossibleNOW Enables Marketers to Personalize Omni-Channel Experiences

  • In a perfect world, marketers would only send relevant communications to their customers and prospects. To achieve that goal, they need direct feedback from customers regarding their preferences, consents, and profile data. Providing customers easy access to share their interests at all customer touchpoints makes it possible to scale customer preference collection.
  • Our experts help you navigate this process. We create a customized plan, provide the technology, and industry best practices to successfully collect consent, preference, and insight data (zero-party data). This positions marketers to provide value in return, which drives loyalty and revenue.


Many organizations find themselves constrained by their technical capabilities now that market shifts drive skyrocketing demand for granular, first-party consented data. -- Gartner


Trust, Transparency, Control: New Customer Imperatives

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Enhance Your Marketing Capabilities Through Our Host of Services and Solutions

MyPreferences: Consent & Preference Management Platform

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Why Customers Choose PossibleNOW

Most granular preference data available

Capture detailed preferences to better personalize your customer experience.

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Drag and drop page designer

Easily build dynamic, personalized preference, consent, and insight collection interfaces without IT support.

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Prebuilt data integration

For customer consent and preference data to be valuable, it must be shared across all customer-facing systems.

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Help from industry experts

Our strategic consultants leverage years of experience and industry best practices to help you achieve success.

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Transform CX

Transform every step of the customer journey into an opportunity to collect customer feedback, preferences, and consents (zero-party data).

  • Leverage advanced preference collection techniques
  • Optimize consent capture
  • Conduct survey research
  • Collect opinions in real-time
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Preference Management / Zero-Party Data Buyer's Kit

Buyer's Kit

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  • Control over personal data
  • Improved customer experience
  • Personalized communications
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  • Increased revenue & retention
  • Improved customer loyalty
  • Meet global compliance requirements

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Synchronize customer profile data across all channels, ensuring a consistent brand experience.

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Focused on helping our customers

Since 2000, PossibleNOW has been focused on helping our customers collect preference data, build trust, and honor privacy.




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Years In Business


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