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Customer Conversations

PossibleNOW technology enables over 600 global brands to listen, remember and respond to their customers by leveraging the information that matters most: customer communication permissions and preferences.

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Industries We Serve

Banking & Financial

Deliver a more personalized customer experience, no matter how complex your banking environment

  • Listen and remember your customers’ communication preferences via all touchpoints - branch locations, ATM, drive through windows, web site, or email
  • Enable enrollment in communications during account setup or creation
  • Collect consent for calls or text messages to mobile devices for TCPA compliance
  • Provide a central mechanism for customers to opt-in or opt-out or change communication channels or topics of interest

Cable & Telecomm

Enhance the experience in a highly competitive, customer-driven, on-demand world

  • Help reduce high customer acquisition costs by providing a more engaging, relevant customer experience
  • Maintain high level of subscriber satisfaction, reduce turnover by honoring customer contact preferences
  • Provide communication options to avoid channel-closing opt-outs
  • Mitigate privacy compliance risk by honoring communication preferences of prospects & subscribers

Energy & Utilities

Differentiate yourself through an outstanding digital customer experience

  • Better serve huge customer bases; enable self-service options; improve customer communications
  • Support complex service offerings; provide more personalized account servicing
  • Honor customer contact preferences for billing alerts, outage notices, meter readings, and more

Healthcare & Pharma

Despite changing regulations, rising costs and delivery system complexity, one thing is constant - the need to focus on the member/patient experience

  • Help consumers & members make more informed decisions; use preferences for continuous improvement
  • Collect preferences anywhere you interact with members or patients (call center, email, web site & more)
  • Reduce internal confusion & member frustration with a consolidated, centralized preference repository
  • Be better prepared to respond to changing privacy regulations; integrate more easily with new technology


Increase member & prospective member engagement through authentic, personalized dialogue

  • Use preferences for a unified view and greater insight into members and prospects
  • Use preferences in a collaborative and compliant manner that creates value for members
  • Increase cost-savings through use of digital channels while enhancing the customer experience

Media & Communications

Reduce complexity by centralizing preference data across the enterprise

  • Collect preferences anywhere you interact with prospects and customers; via account management or IVR, or via channels such as email, call centers and social media
  • Simplify organizational complexity with centralized preferences repository; avoid siloed databases
  • Integrate with marketing automation systems, CRMS & more; get flexibility for expansion


Untangle the web of the new retail customer journey by providing a better 1:1 customer experience online & in person

  • Use preference management to adapt to the new non-linear customer journey; communicate more effectively with customers and prospects on their terms
  • Create a stronger experience by knowing your customers’ preferences
  • Collect preferences wherever customers interact with you — point of sale, email, social media, web site, and more
  • Capture communication and content preferences; design communications around customer preferences

Travel & Hospitality

Keep guest satisfaction high by enhancing the human to human experience, both digital and offline

  • Reduce or eliminate siloed data; empower all stakeholders with access to customer preference information
  • Collect express consent for calls and text messages to mobile devices
  • Focus on the guest no matter which communication channel they prefer

What our customers are saying

Thomson Reuters

The Challenge

"The challenge is to get a single, unified view of our customer to make our multi-channel marketing more effective..."

-- Diangelo Tyler, Thomson Reuters

The Solution

"PossibleNOW’s Preference Management technology plus their services helps us be more progressive and imaginative..."

-- Diangelo Tyler, Thomson Reuters


The Challenge

"Internal issues were the biggest challenge that our organization faced in implementing a preference center..."

-- Tim O’Brien, Intuit

The Solution

"The use of opt-down options in a preference center saved 50,000 customers..."

-- Tim O’Brien, Intuit


The Challenge

"It is crucial to break down the data silos... the departments must talk to each other..."

-- Jane Bulman, Comcast

The Solution

"Our preference management path lets us market to the customer based on what they want...It has to be about the customer."

-- Jane Bulman, Comcast


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What interests you? Visit our Preference Center & tell us.