Consent management and collection is complex. In many cases, business communications are government-regulated and require consent in order to avoid significant fines and to maintain consumer trust. When required, consent should be collected by type of communication such as marketing or service communications and should specify which channels will be used and which companies will communicate with them. All of this information must be revealed in the disclosure language. Consent collection requirements can vary by country and state, and a full audit history must be readily accessible. The EU consent requirements are currently the most stringent across the globe, but other countries are quickly enacting their own regulations to keep pace. Current and upcoming regulations like GDPR, CCPA, ePrivacy and more require marketers to collect express consent prior to communicating with data subjects.
Consent management becomes more complicated within large organizations. Large companies typically do business in multiple states and countries. That means that they are subject to state, federal and international regulations in each of those geographic locations. All these unique regulations must be managed properly over time. Additionally, multiple business units, departments and databases make business rules and interoperability vital to the success of enterprise consent management. When a customer or prospect provides consent to any department, that consent must be honored across the organization.
So not only must user consent be collected, it is important to ensure consent is collected at the right customer touchpoint, with the correct content, in the right language and locale. Additionally, organizations must know where it is stored, how to access it, and how to update it, etc. To streamline this process, developers need access to pre-approved, pre-configured data.
Today's technology is much different than it was 20 years ago. No one could have predicted how the Internet, smartphones and the widespread use of social media applications such as Facebook, LinkedIn and Twitter could have global implications. The ability for consumers to consent to receive communications is long overdue and increases customer trust and engagement.
With the GDPR implementation, data breaches must now be reported immediately (within 72 hours of the discovery of the breach). The GDPR was also necessary to enact a uniform data security law across the EU. Each EU country will no longer need to pass their own legislation for data security; the GDPR will be the guiding law. However, EU countries can still regulate certain types of data such as health data.
MyPreferences, our consent and preference management software, was designed to address these evolving regulations. MyPreferences, solves for consent and preference management requirements by providing virtually unlimited configuration capabilities based on required use cases, local legislation types and other mitigating factors. MyPreferences is more than a preference center; it leverages best practices to improve results while collecting consent at all points along the customer journey. All consent and preference data is stored in a central repository for easy access and is distributed to all communication platforms across the enterprise. This kind of implementation requires the help of experts like PossibleNOW that has years of experience implementing consent and preference management software. We’ve seen hundreds of use cases and have established best practices for maximizing consent and preference collection, management and distribution across the enterprise.
Looking for an out-of-the-box solution to comply with consent management requirements quickly?
Our Consent Quick Start Program enables companies to quickly deploy consent capture capabilities, providing the ability to comply with GDPR and other consent collection requirements. Utilizing functionality of MyPreferences, our consent management software provides the ability to capture and correct consent at a granular level, transactionalize the consent, and maintain consent history and the disclosure language used.
The Consent Quick Start Program implements out-of-the-box functionality to comply with consent management regulations quickly, as well as the ability to expand the functionality, design, and reach across the enterprise, allowing for full utilization of the MyPreferences preference and consent management platform in the future.
The Quick Start Program uses a consent management portal that provides: