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Practical takes on consent, preference, and DNC compliance — what changed, what it means for outbound, and what to do about it.
Package delivery notifications can be exempt from the TCPA if they are strictly about delivery status and non-promotional. What qualifies and what doesn't.
Utility messages about outages, safety or service updates may be TCPA-exempt if they're purely informational. Where the line falls for utility companies.
Some. Fraud alerts, data breach notices and account alerts can go out without prior consent, but marketing calls and texts still need prior express written consent.
No. The TCPA and TSR set a federal baseline, but states can add stricter rules on call times and consent. How to comply with both layers of telemarketing law.
Several states, including California, Florida and New York, have text marketing laws that go beyond the TCPA. A state-by-state look at key provisions.
Not necessarily. Many states add registration or licensing rules on top of the TCPA. The factors that decide where telemarketers must register, and why it gets complex.
Customers only share zero-party data with brands they trust. How transparency, a fair value exchange and respect for privacy build that trust.
Often, yes. Federal and state regulators may impose extra marketing rules during emergencies. What businesses running calls, emails and texts need to watch for.
Individuals can revoke consent for marketing messages at any time under laws like GDPR and CCPA. What businesses must do once consent is withdrawn.
Yes. Under the TCPA, express written consent is required for automated marketing texts. What that means for SMS programs and how to manage consent.
Keep consent records as long as you need to prove compliance. Why retention periods vary and why accurate, accessible records matter in an audit.
Consent compliance isn't a one-time task. How clear policies and regular reviews help organizations keep up with changing privacy rules.