Managing consent is no longer just about obtaining permission. It’s about honoring how and when consumers change their minds. PossibleNOW’s MyPreferences helps businesses capture, manage, and enforce consent and revocation requests across customer communication channels. From TCPA consent requirements and emerging revocation regulations to opt-outs and communication preferences, MyPreferences centralizes consent management, automates compliance workflows, and maintains the records needed to demonstrate compliance.
TCPA consent requirements are changing, new revocation rules are taking effect, and consumers expect their opt-outs to be honored quickly. Businesses now have to capture consent correctly, recognize revocation requests within the required deadlines, keep every system in sync, and preserve records that hold up if questioned. One mismanaged consent record is a compliance exposure that multiplies across every contact you make.
Enforce consent across voice, SMS, email, and beyond.
Maintain a defensible audit trail for Safe Harbor.
Opt-outs recognized and applied across every channel, on time.
One Compliance Ecosystem
MyPreferences is the consent and preference layer. DNCSolution is the compliance and suppression layer. Together they check consent and Do Not Contact rules before every outreach, working from one record.
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Every grant, change, and revocation is recorded in MyPreferences with its source and time.
2
Consent is verified in real time before outreach, and DNCSolution applies DNC, opt-out, reassigned-number, and litigator rules.
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Only contacts with valid consent that pass the check are reached, and every decision is logged.
Automatic checks against National, State, Wireless & Internal DNC lists
Litigator List screening built into every campaign
Safe Harbor Defense via a complete record of all checks
Real-time consent verification before outreach via Decision Services
Consent & Revocation Lifecycle
01
Record consent compliantly on every channel, with the purpose, the source, and the exact language the customer agreed to.
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Keep every consent in one universal consent repository with full history, independent of any channel or contact element.
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Check each contact’s most recent consent status in real time before outreach, through Decision Services integrations, with business rules applied automatically.
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Recognize revocation requests automatically, including reasonable-keyword opt-outs, and apply them within the 10-day and 5-minute processing rules.
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Apply each consent or revocation to matching contact methods across profiles, so every system works from the same decision.
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Document every check and outcome, so you can show which decision was made, when, and why. Agent changes through the CSR portal are permission-controlled and logged.
Go Deeper on Consent
MyPreferences powers the full consent lifecycle: compliant capture, automated revocation, and granular 1-to-1 seller-specific consent for regulated environments like Medicare. Explore how our Consent Management capabilities keep you defensible as the regulatory landscape shifts.
Compliant consent capture across every channel
Automated revocation — reasonable keywords, 10-day & 5-minute rules
Granular 1-to-1 seller-specific consent
Universal consent repository & full audit trail
The platform
No Code Designer
Experience API
Seamless Activation
MyPreferences for marketing & CX teams
Easy-to-use page designer helps you create and publish multilingual, fully responsive customer experiences without developer assistance.
Explore MyPreferences Sites →Beyond Compliance
Once consent is secure, MyPreferences lets you build on that trusted foundation — capturing preferences, demographics, and feedback to personalize experiences and reduce global opt-outs. The same platform, doing double duty: protecting you from risk while driving measurable ROI.
Healthcare
$1.3M
saved by going digital and reducing printing costs.
Financial
$10M
projected incremental revenue by reducing global opt-outs.
Insurance
$9M
saved by going green with digital preference capture.
Unified Compliance Platform
The compliance and suppression layer
DNCSolution applies Do Not Call, opt-out, reassigned-number, and litigator rules across calls, email, text, and mail, and checks every contact before it goes out.
The consent and preference layer
MyPreferences captures and manages what each customer agreed to, so every channel and every check works from the same record.
FAQ
How MyPreferences captures, manages, and proves consent across every channel.
MyPreferences is PossibleNOW’s consent and preference management platform. It captures what each customer agreed to, stores it in one universal record, and makes that record available to every system, channel, and compliance check.
They are natively integrated. Consent captured in MyPreferences is automatically checked against National, State, Wireless, Litigator, and Internal lists by DNCSolution, so every contact is verified before outreach and the full record supports Safe Harbor defense.
Yes. MyPreferences automates revocation, including reasonable-keyword opt-outs and the 10-day and 5-minute processing rules, and applies each revocation across every channel and system that relies on the record.
Yes. MyPreferences supports granular 1-to-1, seller-specific consent for regulated environments such as Medicare, so each consent is tied to the specific seller and purpose the customer agreed to.
Yes. AI agents, reps, dialers, and campaigns all read from the same consent record, so an AI agent only reaches customers who agreed to be contacted on that channel, for that purpose.
Every consent grant, change, and revocation is stored in a universal consent repository with a full audit trail. When agents record a change through the CSR portal, access is controlled by SSO and permissions, and every change is logged.
Beyond the Technology
Unlike competitors who sell technology only, we also offer strategic consulting and expert implementation — from consent strategy and regulatory preparedness to hands-on deployment. Our experts can architect your compliance program or train your team to run it themselves.
Talk to an Expert →
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