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Practical takes on consent, preference, and DNC compliance — what changed, what it means for outbound, and what to do about it.
Yes. Zero-party data, which customers share willingly, supports precise targeted advertising without compromising privacy. How brands can use it.
Purely informational texts like appointment reminders can be exempt from some TCPA consent rules. Add promotional content, though, and consent is required.
Zero-party data is shared directly by customers, which gives it a compliance edge. How it aligns with privacy laws such as GDPR and CCPA.
An existing business relationship, based on a past purchase or inquiry, allows some Do Not Call exemptions. How the FTC and FCC define and limit it.
The essential parts of a consent management system: consent capture, accurate record-keeping, integration across platforms and support for privacy rights.
Valid consent must be informed, freely given, specific and easy to withdraw. How organizations can request and track consent under TCPA and CCPA.
Yes. Breaking TCPA and FTC Do Not Call rules can lead to lawsuits, class actions, fines and reputational damage. What's at stake for companies doing outbound outreach.
Healthcare providers have certain TCPA exemptions for calls and texts tied to patient care, but marketing and automated calls to mobiles still have rules.
B2B calls often fall outside National DNC Registry rules, but state laws and the nature of the call can change that. When the exemption applies.
A valid established business relationship can permit sales calls to numbers on the National DNC Registry, but conditions apply. When the EBR exemption holds.
Companies can be held liable when vendors, contractors or franchisees make unlawful calls on their behalf. How TCPA vicarious liability works and how to limit it.
Consumers can report unwanted calls to the FTC online or by phone. How the process works and why those complaints matter to businesses that call.