Consent & Preference Management for Hospitality & Travel

Reservation platforms, property management systems, POS vendors and franchise partners each capture contact details and permissions. Without a central record, an opt-out given at one property may never reach the marketing team.

Organizations with multiple locations, regional offices, or franchise networks typically operate with decentralized outbound programs. Each site may use its own dialer, CRM, or vendor relationships, creating separate pools of contact data that do not sync consistently. This fragmentation produces several common vulnerabilities:

• Siloed suppression data: Opt-out requests received at one branch may never reach another, leaving other locations unaware that a customer has asked not to be contacted.
• Uneven application of state regulations: Calling-hour restrictions, consent standards, and DNC registration requirements vary across jurisdictions. A location in one state may be unaware of restrictions that apply to contacts in another.
• Vendor and partner oversight gaps: Courts have consistently found that brands are responsible for the actions of their third-party marketing partners, including lead generators, vendors, and remarketers, under TCPA and TSR vicarious liability standards.

Revocation requests must be shared across all customer touchpoints. Whether someone calls a live agent, emails your “info@” address, or speaks with a local franchise—your entire organization needs a unified view of consent data.

Cross-border operations mean guests and customers may be subject to different consent regimes depending on their location.

MyPreferences supports consent capture that is configurable by country, region, or locale, and keeps a full auditable history of consent actions and the disclosure language used.

Guests who share their interests and preferred channels expect them to be used. MyPreferences captures those preferences and distributes them to email, SMS and loyalty platforms.

DNCSolution checks promotional calls and texts against Do Not Call, opt-out and consent records before they send.