Consent & Preference Management for Healthcare

The TCPA includes exemptions for calls and texts considered essential to patient care, such as appointment reminders and prescription refill notifications. Marketing messages, and calls to wireless numbers made with automated systems, still require consent.

Patient consent for marketing communications is separate from treatment-related consent and is subject to both HIPAA and state privacy laws. MyPreferences records each consent with its source, date and disclosure language, so compliance teams can show what a patient agreed to.

Health plans face a unique combination of pressures: CMS and state regulations governing how members can be contacted, rising print and postage costs for required member communications, and members who increasingly expect the same digital-first experience they get from retail and banking apps. PossibleNOW helps health insurers capture and honor member consent and communication preferences at every touchpoint — reducing compliance risk while cutting the cost of paper-based outreach.

CMS consent requirements for Medicare and Medicaid marketing and enrollment communications continue to evolve, and health plans and their partners must be able to demonstrate compliant consent capture at every step. PossibleNOW helps you automate consent collection, centralize records, and stay audit-ready as CMS guidance changes.