Health Insurance
Transform your healthcare insurance organization to be member-centric, leveraging preference and consent data gathered directly from your members.
Utilizing zero-party data (such as member preferences, consents, and insights) can enable your healthcare insurance organization to build member trust.
Trust is the biggest factor in the healthcare insurance marketplace. Members utilize healthcare insurance providers for access to doctors, plan benefits, claims, and EOB’s. They must have confidence in the carrier’s ability to deliver that information efficiently and to handle their personal data appropriately and safely. Having the right zero-party data strategy will encourage enhanced, nuanced communication between member and carrier, building a relationship based on trust and understanding.

Easy Data Access
In the rapidly emerging digital sector around health insurance, members expect to be able to access the information they need at any time, over the channel they prefer. Member portals and applications provide a simplified user experience that also helps the carrier reduce financial costs of sending out large packets of paperwork by mail – EOBs, claims information, membership packets, updated terms of use, and more. Leveraging preference management with a consolidated member profile and preferred methods of communication offer far less expensive delivery.