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MyPreferences® Results

Enterprise-wide knowledge of your
customers' preferences

  • Increased customer loyalty

  • Higher customer satisfaction

  • Improved ROI on marketing initiatives

  • Higher lifetime customer value

WHITEPAPER: Preference Collection Best Practices
Reduce global opt-outs by up to 77% by enabling opt-ins.
Reduce process complexity by up to 90%.
Improve customer engagement by as much as 50%.

Preference Management Improves Customer
Experience To Generate Results

Customer Experience Leaders Outperform the Market

6-year Stock Performance of Customer Experience Leaders vs. Laggards vs. S&P 500 (2007-2012)


VIDEO: Intuit leverages opt-downs to save 50,000 emails

What Our Customers Say

We could go on forever about the benefits of preference management, but sometimes it’s better to let our customers do the talking.

Listen to their challenges and solutions — and get inspired!


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What interests you? Visit our Preference Center & tell us.