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Featured case study
A multi-tiered retailer saves $9.2M a year through digital adoption
Giving customers real control over what they receive and how. Preference center design, completion rates, and the operational work behind honoring choices.
Which preference and consent metrics are worth reporting, how to define them consistently, and what each one actually tells you.
Best practices for collecting consent and preference data: where to ask, which touchpoints to use, and how to design and refine collection interfaces.
As browsers drop third-party cookies, experts cover the market forces behind the change, which data to collect and what marketers should do now.
Customers now share personal data with brands they trust. Jeff Jarvis explains zero-party data and why trust-driven data collection will shape tomorrow's leaders.
A webinar on running consent and preference management at scale: understanding preferences, aligning internal goals, benchmarking and building a roadmap.
Why customers now judge brands on how their data is handled, and what trust, transparency, and control look like in practice.
An email preference center lets subscribers pick the content they get and how often, not just unsubscribe. Best practices for building one that reduces opt-outs.
A webinar on turning customer trust into deeper customer experience, with a focus on consent, preferences and zero-party data in a changed business climate.
When to collect preferences along the customer journey and how to use them to send content customers want, covered in a webinar for marketing and compliance teams.
A webinar on communicating with customers during a pandemic while staying compliant with do not call and preference requirements.
Honoring customer preferences pays off, but it's hard to measure at enterprise scale. Five metrics for gauging whether preference management is working.
Before evaluating a preference management system, state your goals. Why metrics matter and how to set success criteria with marketing, sales, legal and support.