PossibleNOW Included in Independent Report on Top Emerging Technologies for B2C Marketers

Report lists enterprise preference management among new technologies marketers must adopt, lists PossibleNOW as a vendor

Atlanta, Ga. – May 18, 2017 – PossibleNOW, the leading provider of customer engagement and enterprise preference management solutions, today announced its inclusion in a report on marketing technology by Forrester Research, an independent global technology and market research company. Entitled “The Top Emerging Technologies for B2C Marketers,” the April 2017 report identifies Enterprise Preference Management (EPM) as a new technology that marketers must adopt and lists PossibleNOW as an example of an EPM vendor.

The report, co-authored by Vice-President and Principal Analyst Joe Stanhope and Vice President and Research Director Mary Pilecki, contends that EPM is marketing’s most overlooked tool and that it fuels customer understanding.

"Enterprise preference management builds customers' trust by providing customers with meaningful marketing choices and some control over how a brand communicates with them," writes Stanhope and Pilecki.

"We agree with Forrester's research - preference management builds customer trust," says Scott Frey, President and CEO of PossibleNOW. "At the same time, it helps companies earn consent to communicate and manage that consent as it evolves over time, critical functions for any business and essential for those with EU customers under the new GDPR rules."

The report states that marketers that have jumped the chasm from the digital world to the post-digital world need technologies that help them be "human, helpful and handy." It also states that EPM "lets marketers validate their assumptions" and "capture preferences that are otherwise difficult or impossible to infer."

MyPreferences, PossibleNOW's enterprise preference management solution, enables prospects and customers to express and revoke their preferences at a granular level for maximum choice and drives adoption across the enterprise at every customer touchpoint.