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Featured case study
A multi-tiered retailer saves $9.2M a year through digital adoption
One idea, explained in under five minutes. For when you need the shape of a rule before you commit to reading the whole thing.
Eric Holtzclaw explains why an opt-down page should offer just three choices: opt out of everything, opt out of this message, or visit the preference center.
Eric Holtzclaw suggests sorting a preference center into three groups: what customers want, what you want to send, and what you must send.
Eric Holtzclaw describes the communication matrix: a map of what each business unit sends customers and through which channels, across the enterprise.
A short video looking ahead at where preference management and zero-party data are heading, and what that means for how companies engage customers.
What does managing customer relationships look like today? A short video on using preferences and customer-provided data to guide how you communicate.
A short video on why compliance has to be built into every customer relationship, and how Do Not Call rules and customer preferences fit into that picture.
Consumers do want to hear from companies, on their own terms. A short video on why honoring preferences keeps customers open to brand communications.
Customers increasingly expect better experiences from the brands they deal with. A short video on that growing demand and its link to preference data ROI.
Proving ROI from preference management starts with clear goals and metrics. A video on defining business rules, success measures and key data points.
Without clear rules, preference data gets misread or misused. Eric Holtzclaw explains why defining how data is collected, interpreted and used matters.
A short video on what comes after launch: moving a preference management program from implementation to ongoing improvement.
Early preference management rollouts rarely go perfectly. A short video on spotting what needs adjusting after initial implementation and correcting course.